Tag Archives: successful people

3 ways to improve your fitness business form lessons in 90’s pop songs.

To be fair the 90’s and 00’s had some rather ‘interesting’ style music in them.

No more was this apparent than in various pop songs that climbed their way to the No1 spot.

In the UK you’d find some eclectic choices, yet there is something to be learned beyond the flash in the pan that was cargo pants and boy-band curtains.

Starting out one that needs some attention has to be Vogue by Madonna:

https://www.youtube.com/watch?v=GuJQSAiODqI

Why can this help your fitness business?

Firstly it’s dance routine when the chorus hits has been immortalised in the minds of many now aged teenagers because it was simple enough that with some practice everyone could get it and not look like a total fool doing it.

Steps, S Club 7 and a few others also had this element down.

How is this important?

People like things that they actually think they’ve got a shot at being able to do.

It’s worth remembering that our reach often exceeds our grasp, and while you as the trainer/coach might have a full compliment of skills and heightened body awareness most of your clients won’t.

Thus giving them something too difficult to master will leave them deflated, demotivated and kill their training momentum.

You must avoid this happening at all costs.

Therefor establish their limitations, then put use movements and progressions that while challenging are well within their ability to master, this builds positive forwards momentum that will allow you to have them fail at the more technical lifts/movements without any large negative impact.

In fact the opposite happens in some cases, they start to focus in on that ‘hard’ movement because once they nail it there is a real sense of accomplishment.

Get that planning right in your programming and it will have your clients life expectancy extend (how long they hire you for) extend by what can end up being several years.

Moving on from here we find ourselves at the mercy of the Spice Girls and Say You’ll Be There:

I know, I know.

Odd as it seems there is a very good business lesson you can glean from them.

You see they had their main brand – The Spice Girls.

Inside of this they had a sub-brand or something that appealed to make different people, this of course is the identity of the individual Spice Girls them selves (Sporty, Posh, Ginger, Scary & Baby).

While their music might not have been to your liking, their business model was brilliant.

You can apply a similar method to your business.

Establish the ONE THING you’re known for, your niche as it were, and inside of that you’ll have some sub-niches, for example:

Main Niche – Body Recomposition
Sub-Niche 1: Competitive Body Builders (amateur and/or aspiring pro, or perhaps Pro)
Sub-Niche 2: Fat Loss for Improved Health, GP Referral
Sub-Niche 3: 10-12 Week Transformations for Special Events – Weddings, Holidays, making Ex’s Jealous
Sub-Niche 4: Basic Body Building/Recomposition Seminars for Beginners
Sub-Niche 5: Female Only Body Recomposition (deep understanding of hormones, cycles, etc)

You can see the overall sub-niche’ still links to the main niche.

While there is nothing wrong with being a once trick pony, having some other talents won’t go amiss.

This brings us to the last way in which 90’s pop songs can improve your fitness business.

Will Smith, Men in Black:

As far as songs go it was… okay.

The film had its moments though.

When it comes to a business lesson, this actually comes from the man himself, Will.

I remember listening to an interview where he was talking about his success and how it all came from nothing. He got offered an opportunity and he went for it, he took a leap of faith essentially even though he didn’t know if it would be a success or a flop.

This is something all trainers/coaches can learn from.

It’s safe to say Will Smith has one of the most indomitable work ethics, and it’s something that he has also cultivated through making a choice to hone his craft and not give up when life got tough.

A lot of us will give up all too quickly, it’s why so many rarely earn a good lining in fitness.

There needs to be a solid vision in place whereby you need to have focus to push for more, for better than currently is or has been, and that’s tough.

You need to desire to truly make a difference, an impact, a change.

It’ll mean getting your ego in check, embracing the chance that shit will hit the fan and when it does learning from it while still finding a way to move forwards because you’ve made the choice to do that.

Do you want your fitness business to be the same as every other fitness business out there or do you want to be better?

Your journey in the fitness business realm doesn’t need to be a straight line, you can deviate, add various skills to your repertoire, look at Mr Smith, he’s what’s called a triple threat (sining, dancing & acting), you can be this in fitness (programming, nutrition, life coaching).

Many think they’re a fitness triple threat, they’re not, trust me.

To master even one area can take many years when trying to do it alone, a shortcut that many refuse to take is that of hiring a mentor or coach of their own.

Seek out someone who is a master in a field, learn form them and you’ll half your time to mastery.

Or don’t if you feel you know better (you don’t by the way).

It’s the one thing all of the above had in common, they had help in the form of people they could learn from along the way, as did almost every other truly successful person out there. Keep this in mind and don’t be like every other fitness professional out there that thinks they know better and can do it all on their own because like them you’ll probably fail too.

I made that mistake and would rather you didn’t.

Anyway, hopefully this random ramble will give you some food for thought.

Please feel free to fire across any questions.

Enjoy,
Ross

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When you fail, THEY remember.

Regardless of what you do that is good, well executed or just plain awesome, you’ll probably be remembered for your faults, failures and inherent flaws.
 
Good old human nature.
 
While we enjoy sharing in peoples success, sometimes.
 
It is in watching people fail, stumble or fall that really grabs our interest.
 
We know this, painfully so.
 
This is often one reason that people won’t ever really go for the things they desire because if it all goes wrong people won’t be so quick to forget.
 
Knowing what we know, how do we best approach it?
 
Is it in the subtle art of not giving a F**K?
They attitude of ‘this person can’?
Could it be just doing things because we want to?
 
It might be just accepting the fact that people will think, say and act how they want and there is little we will ever be able to do to change that.
 
There are many answers, each of them correct.
 
We are often told not to care what others think, however from my experience this is not useful because we do care.
 
In our lives there will always be people we want to impress, gain respect from or just get a nod of approval.
 
To deny this is foolish.
 
If you truly didn’t what others thought there would be little to no motivation to do anything, well, for many people anyway.
 
It takes a rare individual to be able to consciously achieve anything under the guise of pure self-actualisation.
 
These people of course do exist, yet they are the exception to the rule, people like you & I though we are not the exceptions, we are the ones who the rule applies to whether we like it or not.
 
Guess what…
 
This is okay, being the one the rule applies to.
 
It give your meaning, purpose and focus if you accept what is. People will remember all the bad shit, because that’s just what we are like, it helps us bring people down to the level we think we are on and protects us from feeling like failures ourselves.
 
Knowing this, accepting it, that is what helps you let go of such things and how much they matter. Even if you won’t admit it.
 
You do care what people think, I know you do so there is no sense in lying about it.
 
It’s okay to care.
 
In actual fact, it makes things more worth while, try not to forget that.
 
Enjoy,
Ross

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Success, what they don’t tell you

We have those who do, those who don’t, and everyone else.
 
Where do you fall?
 
Morning All,
 
Have you ever wondered why some people succeed where others fail?
 
What is the reason for it.
 
Is it because of their upper hand starting in life, the people they associate with, good luck or perhaps some divine intervention?
 
It might be some or all of those reasons, or maybe, just maybe it could be the simple truth that they just wanted it more then everyone else.
 
Have you ever considered that?
 
When it comes to achievement this is often how it looks:
 
Initial success
Initial praise
Initial praise fades
Plateaus begin to appear
Get ready butter cup things are about to get hard
Dues paid for the require amount of time
More dues paid
A few more dues
The last couple of dues
Long term life changing success
 
The part people forget to tell you is that to achieve anything you need to be prepared to work for it and this important little gem:
 
YOU DO WHAT NEEDS TO BE DONE, NOT WHAT YOU WANT TO DO.
 
Now it’s fair to say that not everyone will survive, that’s just a sad truth. Did you know that sometimes paying your dues can take you a lifetime, just something to remember. 
 
This is where some introspection is required.
 
Do you have what it takes to weather the storm and do what needs to be done or not?
 
If the answer is ‘you don’t’ it’s okay, put that endeavour to bed and move on, not everyone is meant to succeed after all.
 
However, if you’re that rare individual who knows they can survive and do what needs to be done then you brave the storm, then once you’ve given all you have you come out the other side and are welcomed/rewarded for your efforts.
 
Congratulations, you succeeded.
 
I would love to say that everyone will succeed, I can’t, they won’t.
 
Which side will you end up on?
 
The one looking to the horizon of wishes and dreams or the one who makes it past the horizon and sees what the other side has to offer?
 
Your choice.
 
Enjoy,
Ross

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6 short lessons of success.

 
Everyone want’s to succeed, yet not everyone will… Unless you take heed of these sage words.
 
1 – It doesn’t happen overnight, there’s always a lot of work that goes on behind the scenes.
 
2 – If you’re not upsetting people you’re not pushing the boundaries you need to.
 
3 – Success doesn’t care if you’ve had a bad day, feel ill or made a mistake, regardless of circumstance success will still demand sacrifice for it’s fruits.
 
4 – Hitting the pinnacle is a privilege, not a right.
 
5 – If not you, it will be someone else.
 
6 – You’ll have to keep doing more and more and more to boost your skill because no one starts out good at anything and if they do they never amount to anything because they take that gift fro granted.
 
Chances are you ready know the above, most people do yet they still feel they’re entitled to some sort of success when this is not the case, nor has it ever been. If you want something you’d better be prepared to work your ass off for it.
 
Enjoy,
Ross

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5 Reasons you’re getting in your own way.

Morning All,
 
When it comes to progress in any aspect of life, you’ll often find that people in general do quite well when it comes to stopping their own progress long before legitimate barriers/problems appear.
 
Here are 5 of the most common ways you’re getting the the way of your own success.
 
1 – You’re failing to plan/set goals.
 
2 – You confuse being busy with being productive.
 
3 – You don’t ask for help when you need it.
 
4 – You’re easily distracted because you like to procrastinate.
 
5 – You’re scared of failing so you never really start.
 
Now a for 5 ways to over come these.
 
1 – Write down your goals and share them with people you trust to help keep you accountable.
 
2 – Don’t waste time, set up a list of things to do, then a timer for 33min and hammer out what you NEED to be doing first not he list, then take a 10min break and move on to the next thing. Learn to focus and stay sharp.
 
3 – Don’t let pride/ego get in the way, ask for help.
 
4 – Turn off your phone or leave it in another room, block Facebook and other distracting social media from your computer. Essentially remove your distractions.
 
5 – Accept there is a 98% chance you will fail at something, then take the feedback from this lesson and keep moving forwards, always forwards.
 
Success is never easy, it takes hard graft and you have got what it takes to do it, now get out of your own way and start moving forwards.
 
Enjoy,
Ross

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One Way to Sure Success

Success is something that everyone wants in some way. Whether that success is in the form of admiration, respect, more muscle, a faster 10k time or even just to gain more self confidence, success is success and everyone deserves it.
 
I often get asked by people about how to succeed or what the best way to success is and over the years I have found that this missing element is often what hold people back and causes them to lose their way.
 
Some of you will like this answer, others won’t, but that doesn’t stop it from being one of the most important factors in getting to the goal you desire.
 
Here is it:
 
Ask for help when you need it and accept responsibility for for the effort you put in.
 
Okay, that’s two things but both equally important.
 
Asking for help will give you the opportunity to avoid the pitfalls that other people have fallen in to. Accepting responsibility for the effort you put in will hold you accountable, if you give anything less than YOUR 100% then my friends you will struggle every step of the way.
 
Take heed in these words because they come from experience. I have made more mistakes than I care to admit, some have cost nothing and others came with a price tag far above what I wanted to pay but that’s life. Learn from those around you and don’t be afraid to ask for help, it doesn’t take anything away from your success, after all, it doesn’t matter what route you take to the top of the mountain when in the end the view will always be the same.
 
Enjoy,
Ross

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The 10 Habits of Highly Successful Fat Loss

We are now in the last 2 habits adopted by people who are highly successful at losing fat and keeping it off.

The first 8 are a mixture of psychological and physiological habits, but the last 2 are more akin to complete lifestyle changes, before we start number 9 it’s time for another recap:

1 – They Write Things Down.
2 – They Say No.
3 – They Don’t Listen to Every Single Opinion.
4 – They Use Common Sense.
5 – They Make Their Own Meals.
6 – They Avoid Looking RIGHT At Snacks.
7 – They Eat More Protein & Fibre.
8 – They Drink Plenty of Water.

I hope you’re ready because this is something you will want to know.

Habit Number 9: They Make a Small Change Everyday.

This is not a hard as it might sound. You don’t need to make life altering changes each day to help your body relinquish excess fat and keep it off, but being aware of the choices you make will have a big impact on your overall success.

For example, those highly successful people will take the stairs and not the elevator, they avoid looking for food while they’re hungry and almost all WILL have breakfast as this leads to less chance of over snacking during the day.

Small changes often have the biggest impact over a prolonger period of time because they are more likely to become consistent practice (a good habit), after all, small changes are easier to implement.

When you start out don’t try to do too much in one go, this can leave you both physically and psychologically drained while heading towards the biscuit tin. Avoid the trap of thinking you need to take big steps to get yourself started, each journey we take always starts with a single step, losing fat is no different.

Enjoy
Ross

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