To be fair the 90’s and 00’s had some rather ‘interesting’ style music in them.
No more was this apparent than in various pop songs that climbed their way to the No1 spot.
In the UK you’d find some eclectic choices, yet there is something to be learned beyond the flash in the pan that was cargo pants and boy-band curtains.
Starting out one that needs some attention has to be Vogue by Madonna:
Why can this help your fitness business?
Firstly it’s dance routine when the chorus hits has been immortalised in the minds of many now aged teenagers because it was simple enough that with some practice everyone could get it and not look like a total fool doing it.
Steps, S Club 7 and a few others also had this element down.
How is this important?
People like things that they actually think they’ve got a shot at being able to do.
It’s worth remembering that our reach often exceeds our grasp, and while you as the trainer/coach might have a full compliment of skills and heightened body awareness most of your clients won’t.
Thus giving them something too difficult to master will leave them deflated, demotivated and kill their training momentum.
You must avoid this happening at all costs.
Therefor establish their limitations, then put use movements and progressions that while challenging are well within their ability to master, this builds positive forwards momentum that will allow you to have them fail at the more technical lifts/movements without any large negative impact.
In fact the opposite happens in some cases, they start to focus in on that ‘hard’ movement because once they nail it there is a real sense of accomplishment.
Get that planning right in your programming and it will have your clients life expectancy extend (how long they hire you for) extend by what can end up being several years.
Moving on from here we find ourselves at the mercy of the Spice Girls and Say You’ll Be There:
I know, I know.
Odd as it seems there is a very good business lesson you can glean from them.
You see they had their main brand – The Spice Girls.
Inside of this they had a sub-brand or something that appealed to make different people, this of course is the identity of the individual Spice Girls them selves (Sporty, Posh, Ginger, Scary & Baby).
While their music might not have been to your liking, their business model was brilliant.
You can apply a similar method to your business.
Establish the ONE THING you’re known for, your niche as it were, and inside of that you’ll have some sub-niches, for example:
Main Niche – Body Recomposition
Sub-Niche 1: Competitive Body Builders (amateur and/or aspiring pro, or perhaps Pro)
Sub-Niche 2: Fat Loss for Improved Health, GP Referral
Sub-Niche 3: 10-12 Week Transformations for Special Events – Weddings, Holidays, making Ex’s Jealous
Sub-Niche 4: Basic Body Building/Recomposition Seminars for Beginners
Sub-Niche 5: Female Only Body Recomposition (deep understanding of hormones, cycles, etc)
You can see the overall sub-niche’ still links to the main niche.
While there is nothing wrong with being a once trick pony, having some other talents won’t go amiss.
This brings us to the last way in which 90’s pop songs can improve your fitness business.
Will Smith, Men in Black:
As far as songs go it was… okay.
The film had its moments though.
When it comes to a business lesson, this actually comes from the man himself, Will.
I remember listening to an interview where he was talking about his success and how it all came from nothing. He got offered an opportunity and he went for it, he took a leap of faith essentially even though he didn’t know if it would be a success or a flop.
This is something all trainers/coaches can learn from.
It’s safe to say Will Smith has one of the most indomitable work ethics, and it’s something that he has also cultivated through making a choice to hone his craft and not give up when life got tough.
A lot of us will give up all too quickly, it’s why so many rarely earn a good lining in fitness.
There needs to be a solid vision in place whereby you need to have focus to push for more, for better than currently is or has been, and that’s tough.
You need to desire to truly make a difference, an impact, a change.
It’ll mean getting your ego in check, embracing the chance that shit will hit the fan and when it does learning from it while still finding a way to move forwards because you’ve made the choice to do that.
Do you want your fitness business to be the same as every other fitness business out there or do you want to be better?
Your journey in the fitness business realm doesn’t need to be a straight line, you can deviate, add various skills to your repertoire, look at Mr Smith, he’s what’s called a triple threat (sining, dancing & acting), you can be this in fitness (programming, nutrition, life coaching).
Many think they’re a fitness triple threat, they’re not, trust me.
To master even one area can take many years when trying to do it alone, a shortcut that many refuse to take is that of hiring a mentor or coach of their own.
Seek out someone who is a master in a field, learn form them and you’ll half your time to mastery.
Or don’t if you feel you know better (you don’t by the way).
It’s the one thing all of the above had in common, they had help in the form of people they could learn from along the way, as did almost every other truly successful person out there. Keep this in mind and don’t be like every other fitness professional out there that thinks they know better and can do it all on their own because like them you’ll probably fail too.
I made that mistake and would rather you didn’t.
Anyway, hopefully this random ramble will give you some food for thought.
Please feel free to fire across any questions.