Tag Archives: philosophy

Ideal or Impossibility

When thinking of personal trainers you’d be forgiven in thinking most a soulless, vapid narcissists.

We’re not though, at least not all the time.

In fact most are merely trying to live up to an image, an ideal they’ve cleaved from stories, pictures, memories and well meaning words form other people.

Truth be told trying to live up to an ideal is nearly impossible.

It will often hold you back, not only in business as you try to emulate something that doesn’t share your own core values or principles, it will hold you back in every other aspect of life too.

Even though there are a lot of message about ‘being the best you’ these are nothing more than hyperbole.

Perhaps instead of trying to become this perfect mental image you have you’d be better off accepting the person you currently are.

Trying to be someone or something you’re not can be tricky if the ideal is nothing more than that, an ideal.

In saying that you’ve also got to be aware you choose whom you want to be.

This will are reflected in your actions, how you treat people, the choices you make and consequences that come with them.

Give it some thought and ask yourself this –

What do you want people to know you for now and remember you for tomorrow?


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5 Online Options for New Clients

ย ๐Ÿฆต The online world almost gives you carte blanche.

Keeping this in mind, why not create something specific for people with your online services.

Good Morning,

Keeping an eye on the fitness industry it’s easy to see it’s much of a muchnessย ๐Ÿ‘€

There is very little that hasn’t already been done.

In saying this though there is a lot that was done, and done well I might add, that has been forgotten and faded into the void.

This my dear, is a golden opportunity for youย ๐Ÿคฉ

You may choose to use any one or perhaps all of these options.

You may not, however each will provide a nice potential boost in the income of your online business, so give them some consideration.

๐ŸŽฏย – Specific Training Templates

We might be taught in our early days that all programming needs to be balanced, and while a good idea it’s rarely what people want.Some people only want to work/develop highly specific areasย ๐Ÿ‘

Why not give the people what they want, eh?

Some example template titles:

๐Ÿ‘ย – Building Buns 101
๐Ÿ’ชย – Armageddon
๐Ÿงฉย – Absolute Core Construction
๐Ÿ“ฟย – Skipping for Fast Fat-loss
๐ŸŽฏย – The Body Builders Body Opus

Have a think of your own, chances are they’ll be catchier.

๐Ÿฅ—ย –ย Nutrition for Novices

You’d be amazed how much dosh you can rake in purely focusing on nutrition.

Honestly it’s a massive amount because people are willing to pay for an answer to their personal dietary dilemmaย ๐Ÿ’ท

You’d do well to set it up as a 3month minimum term coaching package, simply because this will allow you to access their food diaries, encourage positive habit change, improve their mindset and relationship with food and much more.

I also say this because most are not qualified to write out diet/meal plansย โš ๏ธ

Obviously a lot of people still do it, however they’re usually under qualified for such a task.

Unless you’ve got the right credentials (if you don’t know them straight away it usually means you’ve not got them) it’s better to guide rather than prescribe.One other great benefit of this approach is it can be group based.

Yep, set up 10 spaces for novices to nutrition.

This will allow extra accountability, a social aspect and additional support from people that are in a similar place.

ยฃ300 for 3 months per person isn’t too steep I’d sayย ๐Ÿค“

๐Ÿ‘ย –ย Affordable Adjustments

A service for anyone that has a training template, program or protocol that they’re happy continuing yet also want a little tweak or two.

Or people that have found their programs results slowing down.

In essence it’s an update service that can be set a low feeย ๐Ÿฅ‰

All you’ll be doing is tweaking some of the nuance to allow improved stimulus and a potential restart in the clients progress.

It’s a variation of a consultation/check up service.

This can apply to nutrition, mobility or anything you’re qualified to deal with.

โœ๏ธย –ย Beta Test Training

Offering a discounted service to a limited number of people that you will be using as consenting test subjects for a new training program/template.

Now if people want to be involved they must be committed.

They also don’t get a choice in what the outcome of the training is.

As such stating the kind of person you’re looking for, what their prerequisite’ must be is crucial, as an example:

“I’m looking for 10 people willing to be Beta Testers for a new Fat Loss Protocol involving skipping & bodyweight training at 35% of the standard cost.You’ll ideally want the following skills:

  • You can skip (jump rope)
  • Perform 10 strict press ups & 5 stick pull ups
  • Have access to a weighted vest or rucksack you can load
  • 4 days per week where you can train for 60min
  • The ability to record your full session and send it across
  • Have no major injuries that cause pain (currently/present)
  • A desire to be apart of creating something new

If this sounds like you please contact me on XYZ by the ABC to become a part of this project.”

Typically you are the one to pay the Beta Testers, however there’s always exceptions to standard rulesย ๐Ÿ˜‰

๐Ÿ‘ฉโ€๐Ÿซย – Live Lectures

Setting up an online education series covering topics selected by the very people you’re trying to appeal to.All you need to is run some polls with topics you may cover.

See which ones are most favouredย ๐Ÿ‘

In addition to that you can ask people what lectures they’re like to see and then create them.

This means potentially having slides/power point, digital hand outs, Q&A time at the end of each lecture and also a service whereby they can contact you with further questions.

Oh, and it’s free tooย ๐Ÿคฏ

Why free?

Because in each lecture you can provide proof of how you can help, the services you offer and essentially build a deep rapport with people, and since it’s live & online there is no limit to how many people can attend.

In addition to this you’ll also then build a lecture archiveย ๐Ÿ›

You could have that as free or behind a pay wall, choices is yours.

I’d say leave it freeย ๐Ÿ˜

So there you have it, 5 online options for you to consider.

Who knows maybe you’re already doing them, maybe you’re not.Please feel free to leave any questions you have down below.


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Are people talking about you when you’re not there?

Despite what you might think, it’s something you really want to happen, especially in business.

Word of mouth is arguably the most powerful marketing/advertising tool.

There are plenty of ways you can get people talking about you, although ideally it’ll be to your benefit.

How is best to get people talking about you?

  • Sharing success stories (before & afters)
  • Creating free content that is good, useful & true
  • Being friendly, helpful, kind & empathetic

The second two points are very much key to have, however it’s the first one that creates a buzz about your service.

You’ll find numerous benefits from doing the first.

1 – Proof of results
2 – A real story from a real person
3 – Comparison (showing the people you want to gain as clients others ‘just like them’ that you’ve helped)
4 – Credibility
5 – Repeat business (get people results and they will come back)

Lastly you will find that sharing a little about your own training, fitness/health journey and lifestyle is also greatly interesting to people, this is because they like to see how you’re human too.

If you do all of this and people still aren’t talking about you, well, there’s always the controversy route.

This doesn’t mean you’re rude or nasty, it merely means you challenge the conventional wisdom or narrative with evidence based wisdom and proof.

Try not to use it too often though, as this type has been done to death over the last decade.


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I need to fix that crack

Lead staring up at nothing in-between floor presses I began thinking about my sets ๐Ÿง 

Typically 2-3 warm up sets seems to be where my body feels good and ready to go, at least when starting out.

Later in the session 1-2 warm up sets is often right ๐Ÿ‘

With the floor press specifically I did one warm up set today.

70kg for 10, so nothing astronomical.
Then a working set at 90kg, again nothing Earth shattering.

After these two sets I could feel a good connection & stimulus that had been received by all the necessary muscles.

Being pressed for time ๐Ÿ˜‚ that was all I could do.

Would a second set have been beneficial?

Honestly speaking I’d say yes.

This brings my thought process to working sets.

Pressing wise 2-3 seem to really hit the spot for an optimal ROI.

Lower body more are required, yet 4-6 seems to be top end ๐Ÿ”ฅ

On paper it rarely seems like a lot, as an example:

A1 – Floor Press 2xW/U, 2xWorking
A2 – Row – as above
B1 – DL 2-3xW/U, 2-4xWorking

So in total perhaps 8 working sets, with up to 7 warm ups sets making the grand total 15 sets, without any specific accessory work, which might be another 2-3 sets for one or two additional exercises (the wouldn’t need a warm up).

Potentially taking the total sets to 21.

Less the 7 potential warm up sets, so up to 14 working sets.

That might not seem like much yet if we are actually concentrating on our lifts, feeling the sculls working correctly, bracing well and generating as much for as possible each rep (safely) then thats actually a tough session.

Most wouldn’t see it as such though.

They’re think more needs to be done ๐Ÿง

This is where some issues arise as you might have 10 working sets down for squats, yet I can almost guarantee you of one trap you’ll fall in to.

You’ll pace yourself ๐Ÿฆต

Basically you’ll be doing a lot of almost nothing. It’s rare to have someone perform a legitimate 10 (or more) working sets for one movement and get a massive return on each set.

What’s the point I’m trying to make?

Be honest with yourself.

Are your working sets actually beneficial for you are they just work for works sake?

There’s been studies looking at this.

You can go look the up if you choose, here is one to get you started – https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6303131/

In my experience most people do well on the following:

๐Ÿ’ชUpper Body – 3-4 working sets
๐ŸฆตLower Body – 4-6 working sets
๐Ÿง+/- 2sets It’s not gospel, it’s just a guide.

You’ll find that total movements per training session (if you are thinking of a body part split) tends to work well with 3-6.

Of course this is all written with the bias towards minimalistic strength first and foremost, hypertrophy is secondary ๐Ÿค“

We all know volume is king, and over time you’ll need to do more.

That is a topic for another day though as I’ve begun to ramble.

What have you found to be your experience?

Is it similar to the above or entirely different?

Please do leave your thoughts & questions below.


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20-50 something average people, this sound you?

7 things most average people want from fitness ๐Ÿงฎ

Typically talking mid 20-40 somethings, perhaps even 50’s too.

What you might consider the ‘prime of your life’.

Essentially it’s where mattering still matters.

๐Ÿฅฐ To feel better about themselves
๐Ÿ‘—Being able to ‘fit’ into old clothes again
๐Ÿฅˆ A slightly higher place in their social hierarchy (not top)
๐Ÿ˜Ž Restored self-confidence & sense of self-worth
๐Ÿคพโ€โ™‚๏ธ Have enough fitness to run a 10k easily & do ‘things’
๐Ÿ’ช Enough muscle (tone) so they can not feel anxious in summer
๐Ÿ•ฐ Turning back time to a glory/wonder year

In complete fairness these are all fine things to want. Since we’re now in a world that tries to be as ‘woke’ as possible it’d be heresy for people to say they want to train for these 7 reasons.

๐Ÿฅฐ To feel better about themselves from the validation of others
๐Ÿ‘—Looking good int whatever they wear because of vanity
๐Ÿฅˆ Being able to turn heads and feel desired again in their social bracket
๐Ÿ˜Ž Restored self-confidence, self-worth & sex appeal
๐Ÿคพโ€โ™‚๏ธ Ride the cresting wave of PB’s forever without struggle
๐Ÿ’ช A body transformation and better body composition
๐Ÿ•ฐ Turning back time for a chance to have ‘it’ all again

The only difference in the two lists is the wording.

I’ve found the deep seated emotional drivers are very much the same and what’s wrong with wanting so be better, more desirable and perhaps recapture a time where you were top ๐Ÿฅ‡

At least to the point whereby they get the attention/validation they need.

Most won’t want to be truly top dog.

That often brings stress as those in such places usually fear the pups nipping at their heels and realise they can’t stay there forever and often hold on a little too long ๐Ÿ˜ฌ

Change often gets brought about because people finally feel bad enough to do something.

Well, that or they embrace the slothfully gluttonous life fully.

Anyway, the average person generally just wants to be happier in themselves.

From experience this is usually linked to a time where they had external validation, felt valued and were satiated emotionally ๐Ÿฅฐ

Everyone likes feeling valued.

Those that say it doesn’t matter are usually lying to sound magnanimous, altruistic or saintly.

As for people like you & me though, it’s all about wanting to feel wanted, needed, useful or that you matter in some way ๐Ÿ’œ

By the way, there’s nothing wrong with wanting that.

‘Tis better to accept all of your character than deny specific parts that don’t fit the narrative.

Give some thought to why you want what you want from fitness.

Please do share your thoughts/desire and how you will make them a reality.


When these above go unfulfilled, you’ll be surprised at the negative outcome.

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What Clients Really Want From PT

Your goal as a Personal Trainer or fitness professional is to change someones life.

Chances are you’ve got your own ideas of how is best to accomplish this, and you’re probably right.

There’s only one problem them, your clients (and potential ones) don’t see it that way.

As such it can lead to many a frustration, breakdown in communication, stagnation of change and eventually contract/agreement termination.

This is roughly what most clients want based on their initial knowledge base of PT/exercise:

  • Guidance that’s easy to follow
  • To be told what they thought is correct
  • Dramatic physical/health change without dramatic lifestyle change
  • Feeling better in themselves (usually linked to a memory of a time in their youth when they were slimmer, fitter, could eat/drink anything and not have to make any effort to stay ‘in shape’)
  • Paying once, maybe twice and getting all the results they desire

The truth is that most average people don’t really understand fitness or health.

Many think they’re the same thing, and they’re not as you know people can be very healthy (from a blood/hormonal/etc test standpoint) while not being very fit, and vice versa.

This is where in your initial consultation you want to explore what their expectation is.

How does it differ from the reality you know to be most probable?

In my experience I’ve found the dissonance to be quite large, and I’ve made the mistake of correcting people in this regard which didn’t do me any favours.

Sadly you’re going to need to blend a little of telling people what they expect/want to hear, while setting up sign posts for the future that will enable them to become truly educated and make the changes that will benefit their life for the long run.

These three questions have helped me over the years:

  1. Think of ‘one thing’ you MUST achieve from this training
  2. Why is that ‘one thing’ beneficial to you?
  3. How will it make you feel and improve your life?

This can help you create an anchor point to refer back to when instilling habit/lifestyle changes.

Now this isn’t to say their one thing might not change as they gain a deeper understanding of what truly matters to them, however you need a metaphorical ‘North Star’ to guide you.

Understanding that the average person merely wants to feel less shit than they currently do is key.

You see people rarely seek change to become a better version of themselves, despite what endless social media feeds say.

They seek change because they’ve reached a point where they feel terrible enough to do something about it.

People don’t move towards pleasure, they move away from pain.

Go and read back over what has preceded this with this perspective.

You’ll start to see that it all links to the emotional driver behind the wheel.

So in essence what a client really wants from PT is this – To be heard/understood & not feel alone.

As an average person (whatever that means) it’s pretty terrifying to approach a PT/fitness professional you know. They have an inherent fear of being judged, of not being good enough and as such will immediately put themselves down, to convince themselves it’s a mistake to change and that they don’t deserve to feel better.

Try to remember a time where you felt like this.

In fact think of what hold you back from asking for help from a professional above your current level.

Make a list of what you’d want from them.
What you’d expect/want/need to hear.
How they would make you feel.
Why you would Hire them over someone else (what would be the deciding factor).

This can help because a lot of PT’s forget to see things from the clients perspective.

Go back over the above again, and feel free to fire across any questions you may have.


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Want People to Hire You More?

As a PT/Fitness Professional you want people to pay for your services.

If like many this is a struggling area then you need what is below.

You’ll find a lot of tips, tricks and information on how to secure new clients in fitness.

All are viable and usually quite useful.

There is however one that trumps all the rest and without it you’ll always lose a potential client to someone that has it in spades.

You’d be be sat down for this.

Here is the one element crucial in securing an almost endless supply of clients:

Be likeable.

Seriously, you can be the best PT in the world, however if you’re a dick people won’t hire you.

Trust me.

I’m absolutely fucking brilliant (humble too) yet I’m a very acquired taste.

Or if we’re being blunt, a bit of a dick.

Some love this, most don’t and if you’re trying to build an impressive roster of clients then being nice, approachable, empathetic and likeable is the key.


People need to feel comfortable with you.

“People don’t care how much you know until they know how much you care.” – Theodore Roosevelt

Try to offer genuine help and caring where you can because even if there is no immediate reward, your kindness will be paid back 10 fold in the future in some way.

Actually that’s a point worth touching on.

Wanting instant recognition, reward, compensation, and/or gratification.

^^ This is toxic and very indicative of our modern world.

It’s the attitude of I scratch your back and you buy me a 7 bedroom house.

Greed is one of the most prevalent sins in our current times, as is envy, however that’s a subject for another day.

Back to the main point, be likeable.

  • Helps when and where you can
  • Share content that is good, useful & true
  • Offer kindness without the thought of rewards (because you can)
  • Listen to what people have/want to say, people need to vent so stay quiet and just listen
  • Smile genuinely
  • Don’t be a dick

Please feel free to leave any questions you have below.


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What Once Was – Old Marketing in a New Age

2 Old School Marketing Methods to Try ๐Ÿง 

Typically I’d stay away from these in a modern world.

That being said, in the one that is now controlled by the current pandemic you’ll find these methods useful.

๐Ÿ“œ – Leaflet Dropping
๐Ÿ“– Posters

In a digital world the equivalents to the above is as follows:

๐Ÿ“ง – Email List
๐Ÿ’ป – Websites (all including social media)

You’ll find the first two from the years of old can actually help build the two of today in your local demographic.

Ideally you’d want to cover the following on them:

๐ŸŽฏ Why/How you can help people JUST LIKE THEM
๐Ÿ“ A list of understandable benefits (emotionally important)
๐Ÿฅณ Stories of success in helping people JUST LIKE THEM
๐Ÿ“ฉ Your contact info It’s really that simple.

Knowing the message you want to share is crucial.

In addition to that, knowing how to share that in the language personal to your prospective client is even more crucial, you must think like they do.

Don’t write your content/adverts for you, write it for ‘them’ ๐Ÿค“

Ideally getting it across in 10 words of less is a real winner.

Much like an old vine video that lasted 10-15 seconds, that’s roughly how long you’ve got to capture people attention these days ๐Ÿ˜

It’s also worth understanding the most impactful images too.

By this I mean which ones support your message while also being highly recognisable to people, in a sense of the problem they have and the solution you’re offering.

Example: Back Pain Problem = picture hold back in pain
Back Pain Solution = picture now pain free loving life

Simple yet conscience and to the point ๐ŸŽฏ

Give some thought to the above.

It’s one avenue to new business that is perfect for the current situation.


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Build Your Own Business or Inherit One?

When it comes to going it alone there are many paths.

Boiled down to the use level you can either create your own from scratch or inhere one from someone else.

Well, technically you could purchase a business from someone, which is a form of inheriting I suppose, just at a sizeable fee to yourself.

There are benefits to both.

Creating something of your own means it’s yours, you created it and can really put the unique touches in.

Inheriting a business means it’s potentially quite established and already has a reputation, meaning you won’t need to struggle for the first months or years building that.

The question is, which is best in these troubling times?

Personally I’d say looking at how you can gain the advantage of an already established business is the way forwards, yet you can also at the sam time create your own.

Essentially achieving all the benefits of both.


A franchise.

Some will run for the hills at hearing that word, yet going down this route will actually provide you with a lot of benefit due to tried and tested methods for marketing, business management and all this other elements taken care of, to a point.

You’ll be given guidance because the franchise itself, or the brand, doesn’t want a bad rep, so they will give you all the tools to succeed, it’s then down to you to apply the knowledge.

In doing this you can also add your own little pearls of wisdom/ideas to the mix.

People will come to your ‘new’ business because of a recognisable name.

With this name they will have specific expectations, so make sure those are reality first and foremost, then from here add in a little spice of your own (think of them as trial ideas with a massive safety net).

Don’t get me wrong, franchise fees are not cheap, then again for allowing you to miss years of sunken cost, they’re worth paying.

In fitness you’ll find many options for this.

Since there’s plenty of successful franchises to help catapult your business forwards form day one, why not investigate why they will be a benefit, after all they need to sell it to you otherwise you won’t be interested, so understand they will want a win-win situation.

A few of the many benefits to you:

– Established Brand
– Marketing Help
– KPI Help/Planning
– Systems (operating, etc)
– Business Strategy/Plan
– Networking Potential

Such a thing is always worth your time to listen to.

Just be careful not to drink too much of the cool-aid.


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Priority List

Write down the 5 most important things for you to achieve this year.

Be sure to have it in order of importance, so 1 is top priority, 5 is still a priority just not a much as one.

DO NOT read past the 5 โœ until you’ve written your list of 5.Why?That will be revealed shortly.


Now reverse that order, so what you have in the number 5 slot is actually your top priority.

Confused ๐Ÿค”

The above I’d like to say I got from Tony Robbins, however I can’t remember the exact book, yet my mind is telling me ‘Awaken the Giant Within’.

When it comes to the priority list, the reason for the swap in order is that usually what we put as first we do a lot of already, and what is 5th needs more cultivation.Often doing the above and working on No5 leads to grow in the other 4 priorities ๐Ÿ‹

You can do this for training variables (or business, general life, anything) as well.

Training wise people tend to write something like this

:โœ – Load
โœ – Reps
โœ – Sets
โœ – Rest
โœ – TUT
As an example.

So switching the focus from load to TUT will often have them making far more progress because they’re now truly approaching their training with thought instead of ego ๐Ÿค“

Apply the above and reap the rewards.


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