Will people hire you just for looking like you train?
Yes, yes they will.
The opposite is true and you might find yourself being avoided for hire if you look like a potato.
How a fitness professional ought to look is quite a controversial subject.
In a world that is always trying to promote body positivity and shame anyone that might hold their own physical appearance to a different style.
Speaking form experience most people will buy with their eyes first.
Think about the last time you went shopping and actively sought to buy bruised or rotting veg.
Chances are it’s either for a rare occasion and a very specific reason or never.
Here are some benefits to looking the part:
- Proof you live by your own advice
- An opportunity to explain how you also ‘have fun’ while maintaining a specific physique
- Free advertising
- Symbol of authority in your field
- Your specific aesthetic will attract people that want to achieve similar
While there are benefits to be had, you must also remember that you’ll need the following skills too.
- Being personable
- Rapport building skills
- Understanding sales processes
- Physical & nutritional programming ability (delivering the goods)
Have what many consider to be a ‘good aesthetic’ will be subjective, however all you need to do is scroll through social media to see what is currently the most appealing for the demographic you’re trying to appeal to.
Arguably most general population want to achieve a look akin to that of one they had back in their early 20’s or whenever their glory years were.
You know, when everything came easy to them and people would be complimentary and validate them.
Chances are they’re still got clothes from those times they’re secretly desperate to wear once more.
This is usually very achievable, not to mention that you’ll be able to amass some solid testimonials from successful clients, if helping average people look a little less average is your target niche (it’s a very lucrative one).
A word of warning though, your own look doesn’t want to be the only aspect of your marketing & identity.
True it might help turn few heads and make it potentially easier to get hired, you’re going to need to also convey the message that you’re human as well.
Meaning you like cake, chocolate, a gin or two, etc.
Essentially talking to people on their level because many are put off by what they perceive to be required in terms of sacrifice to achieve a specific aesthetic, and this might be true for elite level competitors however for the average Joe/Jane there’s a high change they an train 3-4 days per week and still enjoy various foods they thought would be banished forever.
Of course you’ve go to educate them and instills habit change, however you can also help them see it’s not all about training 11 days a week eating only chicken & broccoli.
Above all else be honest with people.
Have various photo transformations (including your own) so that you can explain what lifestyle people lived or were/are living when the photo was taken.
This will allow you to ascertain just how far your new/potential clients want to go and the change they’re willing to make.
Finally, as a fitness profession train for you health first and foremost.
Then decide how you want to look because while many won’t admit it, we all want to look a certain way.
A way which will get us the attention we desire while also allowing us to live the life most sustainable to us.
Don’t accept the ‘fit shaming’ body positive crowds opinion, just know that you’re merely seeing the world differently and that if they are truly body positive then they’d accept you as you are too.
Be that someone that looks like them or someone with an ass so firm it can ricochet pennies into the ceiling.
One last thing before we go, ask yourself this – Would you trust a dentist with rotten teeth?