PT’s, this ones for you.
Another day, another dollar.
Quite literally $1 these days as that seems to be the going rate for online training per person 😂
Like many products people are drawn towards buying may will soon start to realise that in their effort to save a few pennies the quality of that which they’ve purchased will be lacking.
When you take a look at various other online training platforms the prices are quite reasonable, yet far from rockbottom.
This is because the company knows it’s products value.
Anything too good to be true because of how cheap it is, usually is exactly that, too good to be true.
You can find some amazing templates online for free you know, all you need to is take some time (let’s face it you’ve got plenty of that currently) and do a little bit of diligent research and you’ll find plenty of them.
Or you can pay for something, both options are viable.
A decent online template should look to set someone back around £75-100 as those are plug and play, meaning little to no effort needed from the PT past the point of writing them – 3 different levels would be good.
For online coaching/programming £100-200pcm is a fair price as clients will be getting more of your precious time and attention.
^ This price can stay consistent in group settings, you’d simply split the cost PCM (per calendar month) between however many is in the group, which you might say needs to be a minimum of 5 and a maximum of 10, choice is yours.
Not earth shattering prices, yet fair ones.
If you’ve looked at those and thought you couldn’t ever charge those for purely online/distance training, why?
Do you have so little faith in your ability and skills or is it that you’re suffering imposter syndrome, which many do.
Business is business, and if you have the knowledge, skill, ability and desire to really do well in the industry then charging what you’re wroth shouldn’t ever make you feel bad.
You see a lot of people will feel bad about asking for money, you know, to actually be paid.
Then there will be excuses of how people couldn’t afford it or the industry wasn’t profitable, blah blah blah.
You’re just scared of coming up against people barriers, being rejected or someone calling you out, which is fair however to do well in business, especially in this time you need to get over that ASAP.
Say someone does question the price, don’t flick or hesitate and reply with something along these lines:
“I agree it is more expensive, and that is because you’re getting a high quality of service. If this is out of your price range I understand and will still be here when you can afford it.”
Joking aside, well, only slightly.
Here is how you may answer a barrier:
“I agree it is more expensive, and that is because you’re getting a high quality of service. While 1-2-1 coaching may be out of your current affordability I also have this option for you:
Group Training at £XXX or a Training Template at £XXX
Which those two do you want to go for instead?”
Offering someone an either/or alternative is a great way to run a business, and if they say no to both of those, simply ask why, if it’s still price then they can’t afford it and you wish them well.
However in my experience it’s really price that is the issue, it’s perceived value.
Meaning you’ve not ticked their internal value boxes, or enough of them at least.
Did you address the following when chatting to them:
- Their Problem (or perceived problem)
- Their emotional/mental/cognitive needs
- Their desired outcome & expectation of how to achieve it
- Their current situation & why achieving X would be a benefit & how it would make the feel
- Their level of preparedness/desire for X
- Addressed any past bad experience they had
- Why your product will benefit them
- How your product will solve their problem
- Extra benefits they get in addition to the main product
- Asked for the business directly with no faff
The list could go on, however the main point is this –
Do you know enough about THEM, their needs & why’s?
If the answer is an uncertain one then you’ve not addressed the above.
You may wonder how you can do that online, well you’ve got two main options, the mistake many make is all about seeing their product straight away and all it’s glorious features, and while not a bad tactic it’s not a great one.
These are the two best options:
1 – Client testimonials of why your product helped meet the needs, desires, solve the problems etc or real people JUST LIKE THEM
2 – Knowing your target audience (demographic), how they speak and what they want to hear so you can put it in your marketing so it appeals to their biases and also personally to them.
Option 1 is the very best, option 2 is also decent it just requires more time to get exactly right.
Anyway, I’ve rambled, again 😋
Take some time to consider the above.
Do you create/cater your services to what your clients need/want or simply what you want?
You should investigate this thoroughly.
Please leave any gems of your own wisdom, or questions down below.