Tag Archives: Fitness

Well that went off on a tangent.

The internet, a place where opinions of plenty can be found.

Some useful, others good and a rare few are true.

When this comes into the realm of fitness there are some things that can easily be separated, often this can be done by asking a few deeper questions, ascertaining proof of result or something similar.

As far as coaching goes we can know a lot, yet how much of that did we ever apply?

There is something to be said for walking the walk, after all if you’re goal is to squat 900lbs you won’t ask someone who’s only every squatted 200lbs to train you. Like it or not that’s the reality, now does that mean that there isn’t a rare or exceptional coach out there who only squats 200lbs and has coached lifters to squat over 900lbs, of course not, however I have yet to meet or even hear of that person yet.

That doesn’t mean they don’t or won’t exist, they just seem to be alluding us at present.

Dedicating your life to a cause gives you perspective.

Perspective is a very useful  thing to have, it provides us with answers to questions we didn’t even know to ask and that is invaluable. The only kicker is that to achieve this there needs to be a sacrifice, a trade off as it were and a lot won’t pay it, this is fair enough because not everyone wants that kind of life, yet we’d do well to remember that people that do choose the route with the most sacrifice and cost to their personal self will have insight into things we’ll struggle to comprehend or even belief as real.

A world filled with exceptional people, well, exceptional to those who didn’t make the sacrifices, yet amidst those that did these people aren’t exceptional, they’re just other people like them ad they look up to the rare few that went even further, what you’d call their exceptions.

Fitness, like life is less a case of ‘exceptions to the rule’ and more akin to ‘exceptions to your rules based on where you currently stand.’.

Step up to a different level and you’ll find new rules, no longer are you the exception as the game has now changed, exceptional is now your new normal, are you ready for that sacrifice?

Some are, many aren’t and that my dear readers is life.

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Level Zero?

How would you define the following (in a fitness sense).
Beginners (novice)
Intermediates (amateur)
Advanced (elite)
Would you personally classify each by the abilities one may possess to be deemed worthy of said placing in this hierarchy, perhaps time served or level of progress.
You may see it as a combination of all of the above.
To me it’s down to these three simple qualities:
  • Body Composition
  • Base Strength
  • Athletic Ability (skill in their sport/thing)
These are my chosen markers due to their basic objectivity, just look at all the people who’ve trained for 10+ years and have achieved very little, they’re beginners in my eyes, yet on paper you’d think these people to be training sages.
While entirely arbitrary why don’t we look at these a little more for some context because i know some people will get butt hurt because it’s 2020 and the world is still hyper sensitive.
Body Composition:
Beginner (novice) – low levels of LBM in retaliation to the individuals total mass with potentially high or low levels of fat mass because skinny fat is totally a thing, arguably the worse thing to be in my ignorant opinion, that’s just me though.
Basically they don’t look like stye train.
Intermediate (amateur) – reasonable levels of LBM in relation to the individuals total mass, often these people have lower levels of fat mass as well, not always, just often.

Essentially they look like they’ve bumped a weight or two and in fact train the way they claim as oppose to simply talking about it.

Advanced (elite) – high level of LBM, often reasonably low levels of fat mass, not always just often. At a glance you’d stop and think, they look strong, and if measured accurately this would be confirmed due to high LBM.

Yep, these are the people many look up to in awe of.

Base Strength:
Rather dependent on what the person trains for, however as an arbitrary guide I base this off of what they can pick up and put overhead in a strict press.
Beginner (novice) – Less then 3/4 total bodyweight
Intermediate (amateur) – Their current total bodyweight
Advanced (elite) – 1.25x bodyweight or more
Why pressing overhead you ask?
It’s because it keeps people honest, and pressing overhead often reveals a multitude of sins and gaps in someones structure, stability and mobility as well.
Athletic Ability:
As with strength it will come down to the specificity of what they do.
If we take Running as an example, just because why not make it relatable to the gen-pop.
Beginner (novice) – 10min (or more) average mile
Intermediate (amateur) – 8min average mile
Advanced (elite) – 6min (or less) average mile
Of course each of the above will come down to the person we are looking at, yet even using the example above you’d find some decent trends in how well to do a person is in fitness.
Anyway, how do you see yourself fin regards to fitness?
Beginner, intermediate or advanced?
Why?
Why not, it’s just bit of fun and gets people thinking, plus we also need to remember that even if we are advanced in some things we may be absolute noobs in another.
After all, isn’t life about climbing as many mountains as possible and achieving a lot of different things, or is it just me who thinks that way?
Please do share your thoughts below.

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I wonder who also finds these common.

Dear PT’s,

Do you struggle to fill up your training slots and sell your services?

Many do.

Today I’m going to give you two common reasons this happens, at least from my experience and that of those I’ve worked with across the years.

It can be very frustrating to think you’re doing it all right and still make no headway.

However therein lies this issue, thinking you’re doing it all right and knowing you are, they’re two very different things.

The former will end up blaming the world and its dog.

The latter understands that the real issue is much much closer to home.

This leads us to the first reason many struggle to get the value of their services out to their target market.

It appeals only to them on a personal/emotional level.

A trap many fall in.

Since being told to follow their passion and immerse their business ethos in it, long with all of their products too.

Now not a terrible premise, yet it’s heavily bias towards other people (those you have available to you) also sharing your views, passions and valuing the same things, and this is the problem because many don’t. 

You see people want what they want for the reasons known only to them.

Do you know what those reasons are? 

In fact have you even asked, or did you simply assume and hope that everyone felt the same way you did about what you had to offer?

I’m willing to bet it’s the latter of thew two above because that was how it panned out for me and many others in the early day.

A lot of people who go self employed see their business as ‘their baby’ and this is foolish.
It’s a business and just like many others it needs to be run like one.

Know your clients needs/wants/values/perceptions/biases
Understand their problem & the solution you need to offer them

You see PT is s service industry, yet many PT’s offer a service that most don’t really want, or rather don’t need, and this is due to a lack of understanding.

It baffle me how many won’t ask clients what it is they want and how they want it to be delivered.

Now this doesn’t mean the client would be right in their thoughts, however it will give you the right language, motivations and marketing tools to appeal to said clients and get them onboard, then from hear you can educate and lead them down the righteous path of progress.

I know, that’s only the first common issue.

The second is a real ego killer.

Are you ready for it?

You’re not special.

You are one of many in the industry and don’t offer anything different, unique or appealing.

As a PT you need people way more than they need you and they know it.

Now that you know this, how can you apply it to hep you not simply be one of many and truly stand out?

Simple, tell people the TRUTH.

This is a nuanced approach, I won’t lie to you. It’s going to ruffle a lot of feathers and perhaps even put people backs up, yet the information you’d be giving people is true & useful.

Is it good information, well yes, however it may not make people feel good.

If you asked me if this was carrot or stick, I’d say it’s more a whip.

What you’d tell people would sting initially, then hurt long after because the truth often cuts deep and can cause some major discomfort and that is why many PT’s won’t dare speak it.

Knowing this though is what can separate you from the rest.

Say you speak to someone and start asking them ‘why’ they desire the goal they do, then proceed to ask them ‘so what’ (as in so what will it really do for you, and so what does that mean to you, etc), digging deeper and deeper until you find the emotional trigger and root cause, or rather their real driving force behind their desire to change.

This is the fire you need to fan until it’s a blazing inferno.

Yea it’s nice to tell people what they want to hear, yet when they don’t get results then the fault lies 100% with you because you pandered to them, as such the service you offer is lacklustre and see and something that doesn’t work.

Is this how you want to be seen as a PT?

Now with the above you wouldn’t tell people such things with malice or spite, you’d use tact, yet whatever you do say still needs to be the truth. 

An example:

Not optional – “Well, you’re fat, like really fat. I almost harpooned you when you waddled in.”

Optimal – “In truth do you feel it’s fair to say that you’re carrying more body fat than you’d like, and as a result of that it’s affected your confidence among other things?”

It’s often not what we say it’s how we say it.

Taking not of the above and aiming to apply them to the way you currently run your fitness business will yield results.

You simply have to have faith in the process and realise that it’s going to be quite the learning experience because you will find your flow with it all.

Start by asking yourself this:

Do I know what I need to do & am I willing to do it?

Enjoy,
Ross

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The Mask

Beards are to men what makeup is to women.

A mask to hide behind. 

We all try to create an image, to be someone, something else. 

There are many reasons for this. 

Take myself as the arbitrary example –

Always in amy kit, maintains a lean muscular physique year round, has an insatiable need to learn new skills. 

This says one thing: it’s all about me & making myself happy because no one else will, nor should they. 

Selfish, 100%. 

Then again, it’s called your life for a reason.

As such you’re free to create the mask you find more pleasing to wear that gave you the desired results you’d not admit you really want.

Maybe it’s status/respect, and this is why you always burt the most expensive things.

Perhaps it’s intimidation, hence the beard and excess bulk (fat) that keeps people from getting up in your grill. 

You might nail all you social media poses and have your makeup on point so that you get all the attention and feel pretty, valued, wanted.

Regardless of what we get, there is always a reason why we desire such responses.

What does your image say about you?

More importantly, how does it make you feel?

Or rather, why do you want to feel that way?

Give this some honest thought because there is nothing wrong with desiring a specific outcome, or wanting to feel a certain way as the result of your appearance, despite those that say there is.

Please do leave your thoughts below.

Enjoy,
Ross 

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Nothing = 2020

Consistency is troublesome for many people.
 
The idea of having to repeat something again and again and agin just doesn’t take well.
 
Given we’re two days away from reigning in a new year it’ll be time for all the –
 
“2018 broke me, 2019 taught me, 2020, let’s do this!”
 
😂😂😂
 
Such heroic nonsense.
 
In the words of Conner McGregor – “You’ll do nothin”
 
If it take the 1st of January for you to pull your finger out I’m not afraid to say that my friend you’ve all ready failed.
 
You see if you see a reason to become better and change your life, well you’d find it.
 
Regardless of that reason you’d find it because you want to.
 
So many need things to start on a Monday, the 1st of a month, after and event or whatever, it’s just not worth it, given how many millions fail what makes you think you’ll be any different?
 
True many other millions succeed, yet no one ever asks them about what made the succeeded, they merely admire from afar or write in envy.
 
Question for you, why will you be consistent this time around?
 
What makes 2020 so different from 2000, or 2010, or any other time you’ve talked a good game and not delivered on it because as much as seeing people do well is truly heart warming, there is so much hot air and bluster it’s just too tiresome to even pretend to care enough to support people these days.
 
I’m sure some will read the above and proclaim that people like me are the reason others fail, because obviously we have that much sway over the minds of the many.
 
In my experience change happens for these two reason:
 
– People become too uncomfortable to take anymore
– Heartbreak
 
Rarely do people change for positive reasons.
 
Sad as it is, many don’t change because they’re comfortable or happy, they do it because life has finally become too shit for them to stay in the place they’re in and it’s no longer giving them even and ounce of what they want anymore.
 
So my dear 6 readers, if I even have 6 😂
 
Why will 2020 be any different from all the year before it?
 
Please do leave your thoughts and motivations below.
 
Enjoy,
Ross

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A deep fitness question for y’all –

Can you really be happy without getting tangible results?

If so, why?

I make no apologies for being someone driving by what is.

While ‘results’ is a word that is open for interpretation as it can mean anything to anyone, and people will often shift the goal posts to fit this when needed, especially when they’ve failed to achieve physical results they change the meaning of the word to them to be more of a subjective & emotional one.

Essentially giving themselves an eternal out.

People in my experience don’t like things to be black & white.

It means they’d have to accept failure, not being good enough and all those other tough emotions that come within ‘the resistance’ which make people feel bad.

Can people really be happy without some form of physical result from the gym?

Yes is the obvious answer, I’m just curious as to why.

Now most people will think that this is in relation to doing it for everyone else’s gratification or appeasement and that couldn’t be further from my truth.

We don’t need to do anything for anyone else, only ourselves.

A harsh truth yet one that has seen us evolve to the highly intelligent and depressed beings we now are.

Why wouldn’t someone an tot be strong both physically & mentally.

Have a body akin to that of the heroes we see in comic books and on the big screen?

What is so wrong with having the desire to be warriors in a garden, why do we have to weaken ourselves so that those that choose to be weak don’t feel inadequate or like lesser beings?

Realistically no one can make you feel anything you don’t give them the power to allow you to feel.

People can hate, call you names, and do much worse, yet unless you give them permission to break your will none of it will really matter, so why not choose the ‘best life’ that you champion?

Or is that just something you say because it’s a lie that makes you sound good?

All of these questions, they will not ever really get a good answer because no one really wants to put a target on their back by having an opinion these days.

Well, unless you’re bitter & cynical like me.

My friends, you have one life so why not grow strong instead of old?

Take charge of what you want and make it happen instead of letting the worthless opinions of the sensitive high you down and keep you at their level?

Why don’t you actually do as you say and become the best version of yourself, not the one you think will please society.

^^ The irony of the ‘individual’ is that they don’t actually want to be different or in fact individual because to be alone means to suffer and struggle, persecuted for being that which people don’t understand and as such fear – different.

Even my words are not really my own.

Lingering wills from people far wiser I’ve heard talk and not even known that a seed of thought got planted, as such I will close with this –

“So what if I’m a puppet. Once upon time…. You were too.”

What are results to you, honestly?

Enjoy,
Ross

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Do we even need standards?

How fit & strong are fit & strong enough?

Well the answer to that would be along the lines of; it depends. 

Personally I loath this as an answer because it doesn’t ever add anything to a conversation.

True enough we need context to be more accurate with our answers, so why don’t more people simply say; in what context?

As opposed to, it depends. 

Accountability, that’s why. If you take a leap and say anything these days someone will hold you accountable/responsible for their failure, injury or misfortune because they’re not mature enough to realise that 99% of the time the reason they’re in the shit is  because other own doing. 

It’s easy to blame someone, something or in fact anything else.

Also drawing a line in the sand as putting some form of minimum standard offends those why can’t achieve it. 

None of the offended ever ask why they can’t achieve a standard, instead the bitch whinge piss and moan until it’s lowered to the point where it’s not even a standard worth even attempting to achieve anymore. You can see this happening in the services/forces, they’re lowering ht barriers to entry to make things more inclusive and fair, very dangerous if you ask me. 

In the average persons life there are three kinds of strength that are needed:

  • Lifting things from the floor 
  • Carrying things for distance/time
  • Getting up from the floor

As for cardio these are the types we use in life:

  • Having the ability to sprint after a bus, up some stairs or away forms something without getting winded
  • Being able to walk for hour upon hours at a time without break 

Those for the majority of daily life needs when equated to fitness speak. 

To give some numbers to those based on lifts that the majority of people can do we get the following:

  • Deadlift  your BW at a minimum (ideally 2xBW)
  • Loaded Carry your BW for 60 seconds 
  • TGU with additional weight (ideally 25% BW, gold standard 50% BW)
  • Sprint 400m (ideally having a 3-5min high effort tank would be very useful)
  • Walk an hour easily without needing to stop 

Obviously these are arbitrary statistics, however being strong enough to shift your own body weight and ideally a little more on top will prove most useful in all aspects of daily life, and being able to move quickly every now and again won’t hurt either. As for low level activity without getting tired, well if you can do that then you’d probably do well to go see a Dr, ASAP.

What would you say can be considered fair as minimum strength/fitness standards for daily life?

Enjoy, 

Ross 

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🤓🤓Three things to avoid doing in your business🤓🤓

You will find these are made by many, addressed by few and learned from by only one or two.
 
The overall idea with a post like this is to help you avoid making the same stupid mistakes that have cropped up in the past, now you will either listen or you won’t.
 
After a life that’s left a head full of bad memories I hope you’re the former.
 
Okay, here we go.
 
1 – Saying yes to everything. 😨😨😨
 
A dangerous word.
 
One that when said too much can have you making promises you can’t keep, or having you lie about your abilities to gain a client only to let them down.
 
Learn the power of no.
 
A frightening word.
 
One that will save you a lot of hassle if you master it though, this is because you will be able to take control and be honest with what you can/can’t do.
 
Remember, the business is about helping someone else and as such they are more important than your bank balance.
 
2 – Claiming to be something you’re not. 🦸‍♂️🦸‍♀️🧙‍♂️🧙‍♀️
 
False claims are common in the realms of fitness.
 
So many PT’s will promise people the world and when it’s delivered instead of being a like for like replica it ends up being a road atlas.
 
This happens a lot because people want to make money, which to be fair is how you run a business, however if you take this route you’ll find you don’t run that business for very long.
 
Accept the things you can’t do & do the things you can.
 
People won’t think less of you because you can’t do something for them, they’ll think less to you because you lied as claire you could.
 
Trust is a fragile thing, like a butterflies wings once damaged it’s unable to be fully repaired and never the same again.
 
Don’t taint your business with false claims or promises, be different and tell the truth.
 
3 – Looking for obstacles that allow you to fail. 🚷🚷🚷
 
Everyone has self-doubt instilled into them at a young age.
 
As a young sprite we feel invincible and the elders allow us to get away with this ignorance because we’re young and naive.
 
Of course one day this rose tinted reality is stripped away from us with immediate effect, as such this now shatters what we thought and even who we thought we were, thus self-doubt is born because perhaps we’re not the superhero we thought we once were.
 
As we age this turns in to seeking out obstacles, barriers and logical excuses/reasons for our own failure.
 
This is so that when we fail we can blame ‘the thing’.
 
While in some cases the fault is indeed from external factor/influence that we had no control over, the common reason people fail in business is because they’re bad at business.
 
It’s actually safer to fail than it is to succeed.
 
Success breeds envy in people, it puts a target on your back and means you’ll have someone (or many) coming for you, trying to tear you down because it’s easier to bring you down to their level than it is for them to rise up to yours.
 
As such you will seek a reason to fail and almost 100% of the time you’ll find one. The perfect one in fact.
 
You choose success or you choose failure, choose wisely.
 
🤔🤔🤔🤔
 
There you have it, three considerations for you.
 
Enjoy,
Ross

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A post for average people and fitness professionals alike.

Writing programs is pretty simple really.
 
The only issue is that this doesn’t mean it’s easy.
 
Like many things you’ll need a lot of practice to become good at it.
 
Often when you look at a new trainer/coaches program you can see one of three things:
 
1 – It’s a copy paste job from online
2 – Too much going on & it’s influenced by social media
3 – Sadly it doesn’t make sense
 
Now while we all have to start somewhere when it comes to writing programs many don’t know where that point actually is.
 
As such we go base don what we know or what we have done ourselves, not a bad shout if you actually have made decent progress in the field of fitness yourself.
 
These days we have access to endless information.
 
It is both a gift and a curse.
 
When it comes to picking out diamonds from amongst the rough I have three go to books I will steer people towards that cut out a lot of the bullshit.
 
– Easy Strength by Dan John & Pavel Tsatsouline
– Dinosaur Strength Training by Brooks Kubik
– Periodisation by Vladimir B Issurin
 
The first gives you some great info on training people like actual people.
 
The second gives you tried and tested workout/program/session structures that you can plug in and play with immediately.
 
The third starts to take you down the deeper route of understanding why/how things work and are put together.
 
You see as a trainer/coach it is important for you to have adequate knowledge in the field of program/session construction and yet it’s not something many really give any real time to investigate.
 
Instead they jump on social media to follow the trends of recommendations of what the highest rated influencer has to say, and most of that is absolute dog shit, series it’s terrible and you’d do well not to listen at all.
 
Those of us who came from a time where we didn’t have access to the internet learned through experience and asking people who were int he profession for advice/help.
 
We understood the importance of investing in our education.
 
Not expecting to be told do XYZ, rather why we may choose to do XYZ and then form there how to explore movement, programming for GPP/SPP or what other avenues might be available to use.
 
These days the respect for A&P has gone out of the window.
 
This means that instead of understanding how they body works, why it moves in specific directions and how that can influence training for a desired outcome, many just want to be given a list of exercises to follow that can become their gospel tome.
 
It’s quite sad really.
 
If you ever wonder why the standard of trainer has gone down this is the reason why – trainers have gotten lazy.
 
Not all trainers mind you, just a large majority of them.
 
So keeping this in mind, how would you pick a trainer?
 
Here are some questions to ask:
 
– What was the last course you went on?
 
The best trainers are always continuously investing in their education.
 
– How many clients do you currently have?
 
Experienced coaches know that more isn;t better and won’t try to sound busy by bumping up numbers to elicit the scarcity principle. Plus if someone has 40 clients how will they have time to invest a good amount of their focus in you?
 
– Do you have a coach/mentor yourself?
 
Most who’ve been in the game a while understand that they themselves need help as well. If a trainer can’t reinvest in their own health that is a warning sign.
 
Finally the last question:
 
– What will you do if I don’t get results?
 
Obviously people will try and say things along the lines of “You will, I won’t let you fail” etc. However someone who knows their own limitations will be honest, and say that you both will need to communicate well from day one and actually assess if you’re both the best fit for each other.
 
If after the initial assessment it turns out you’re not well suited then they will refer you on to someone else.
 
Give the above some thought.
 
Enjoy,
Ross

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4 Basics Lessons to Build Your Fitness Business

A lot of hopeful people jump into the realm of fitness.
 
It seems easy because they themselves like fitness, they’re passionate, have a story to share of how they lost weight etc, and they really really want to help people.
 
Obviously for the sake of helping people, not to fulfil an emotional need or anything.
 
In the early days of being qualified many are fuelled by the promises of instant business from friends, family, colleagues and people that they happen to know.
 
I’m going to tell you that this is folly.
 
Those promises rarely become a reality and we are naive for believing they ever will because while people judge themselves based on their proposed intentions (even if never followed through on), we judge them used on their actions.
 
To most people it is enough for them to say they will do something and not do it, they still get the initial feeling of being good, helpful, needed/wanted/important, yet that’s as far as many go because they’ve gotten what they need at no actually cost to them.
 
So this being the case, why would they then pay?
 
🎓 Lesson 1 – Don’t rely on the good will of others because they will let you down.
 
When a new trainer/coach gets about 6months into their fitness business journey things start to change.
 
Suddenly they realise that people didn’t suddenly flock to them because they were nothing special, in fact they were just another trainer.
 
Yep, once qualified you’re nothing special, just one of many.
 
At this point the need for an individual identity starts to become apparent, some being to hammer their social media, sharing all sorts of motivational quotes, photos and videos of –
 
“This (insert target demographic) can🏋️‍♀️ 🏋️‍♀️ all you need is to believe”
 
It may spike some interest, however there is still very little of value for people because all that they do is copy what others are doing.
 
Now copying trends isn’t a bad thing, so long as it’s a successful one and you know WHY it works.
 
If you don’t know why then you won’t make it work.
 
You can go for all the fads and trends available to you, yet without a solid message or set of values backing what it is you’re saying there will be no call to action for people because it’s just not real.
 
🎓 Lesson 2 – Jumping on the bandwagon to try and become different/noticed doesn’t work, it makes you the same as everybody else doing it.
 
Finding a niche that you can call your own isn’t easy.
 
In fact it can take many years because a lot of people are still influenced by what they themselves find enticing, and while this isn’t a terrible thing it doesn’t mean that the potential clients available to them will react in the same way.
 
So many talk of being their best self, an individual, different.
 
You will find that many potential clients and those who have stagnated often talk of wanting those very things, a coach/trainer who is their best self, an individual who different and does things differently.
 
Alas, if you do things that are not familiar and truly different this weekend warrior of the majority will put in a subtle dig along the lines of
 
– “We usually do it this way.”
– “I like to do ti like this.”
– “My/Our old trainer used to do it this way.”
 
My answer to anything similar to the above is as follows:
 
“I thought you said that you wanted something different?”
 
Or
 
“That’s cool, they sound like a great coach, so why did you leave them?”
 
Yep I will put people on the spot and call out hypocrisy and bullshit because I’m just too tired to be tactful these days.
 
You see as much as people say they want something different what they actually mean is something different yet familiar and basically the same as what they’re doing, but still different though.
 
It’s fucking maddening.
 
This is where taking the jump and creating a true niche that is different takes courage because the world and it’s dog will tell you have the things they’ve already done are great and that you’d do well to adopt some of those ideas.
 
Which is the height of disrespect in my eyes.
 
If you truly want to be different be prepared for criticism.
 
🎓 Lesson 3 – People will tell you how they want you to run your business, by all means listen and be thankful for any advice/feedback, just remember you don’t need to bend yourself out of shape to help other people fit in. If they don’t fit, that;s okay, they can go somewhere else.
 
Th hardest part about running any business is understanding that you’re in actual fact running a business.
 
As such you can’t afford to piss about.
 
Too many in fitness don’t understand this and try to make it a hobby that pays them, and one that pays them well, this is a mistake.
 
The only people who can get away with running a fitness business like this are of the following:
 
– People who are retired and don’t need to work
– People who have a job they can step back into at will
– People who come from money
– People who have a partner who supports all other finance
 
^^ Many don’t like this, yet it’s very much the truth.
 
Running a business isn’t easy, and yet in fitness so many think that once they become qualified people will just rock up and throw money at them, that they ill be abel to do 3-4 clients a day only, train whenever they like and live ‘the good life’.
 
This is a dangerous attitude to have.
 
The average fitness professional will work a 12+ hour day in most cases, and that isn’t taking in to account all the behind the scenes things such as admin, tracking, program writing and the logistical part of running a business.
 
If you think it will be easy you’re in for a shock.
 
🎓 Lesson 4 – Remember you’re running a business, not a charity or a hobby that pays well, a business.
 
If you are someone new to the industry you’d do well to hire a mentor.
 
Now many will say they can’t afford this investment and to that I have this reply for their consideration:
 
Can you afford not to be successful then?
 
There are many ways to find the cash to invest in your business, and having someone in your corner to help you avoid making silly mistakes, while perhaps costly in the early days will save you literally thousands moving forwards.
 
You may choose to consider or ignore the above.
 
Either way I hope you do well and don’t end up as fitness fodder.
 
Enjoy,
Ross

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