Tag Archives: Business
Three things in business you need as a PT/Coach that are undervalued and overlooked way too much.
1️⃣ – An application form to train with you.
^^ This helps with information gathering and will also allow you to know if people are willing to put in the effort for you to work with them.
Think of it this way, if they can’t get past filling in the form then they’re not ready for you yet.
2️⃣ – Minimum commitment agreement.
^^ Further refining the type of client you work with can have you find the people that are truly ready to change.
Example: 6months, 3 sessions per week, only 10 client spaces, etc
As nice as it will be to train once a week for a month and have all their problems solved that’s not how good coaching works.
Setting up minimum’s is very useful, in the example about having 3 sessions per week would also be a good place to start, that way if someone says “Can I do just one per week” you can honestly say “I’m afraid the minimum is 3 per week as this provides more favourable results.”.
It’s a test of commitment and dedication to the cause.
3️⃣ – No free trials.
^^ Controversial, however it will serve to further your business.
This doesn’t mean you can’t offer a discounted first session because this still gets people into the frame of mind that if they want your time/expertise they need to be ready to invest.
Free stuff is nice, however too much of it can, in regards to trial sessions etc, can devalue how people see your services.
Food for thought.
I’m going to let you in on a secret held closely by those in the fitness industry.
The majority of us have no real clue what we’re doing.
Honestly, in the early days apart from knowing a few basics on from (even that is questionable) when it comes to putting together training programs we’re woefully underprepared.
This is speaking from experience.
Initially what got given to people was nothing more than copies of what had been found in books or learned in passing by those more experienced.
This wasn’t really programming, it was merely getting people to exercise and expend energy.
Don’t get me wrong, for the larger population of gym-goers all they want is to feel like they’ve done something, they care little for the details or even if what they’re doing is optimal for them.
So long as they enjoy it that’s all they care about.
Do you know what, that’s 100% cool because if it keeps people training then it doesn’t really matter if their coach/trainer doesn’t really know what’s going on, so long as the client is happy that’s the priority.
It took me years to really get a good grasp on programming.
Even then there was still a lot of gaps.
Of course, over time a deeper understanding has been gained and now more can be seen in each successful program/protocol that is out there.
Has this improved my ability to coach/plan?
Yep, without a doubt.
Has it been something I will share with my clients?
Nope, most don’t want to know. They just want to be told what to do, how hard to work and that’s it.
Sadly the only people care about the quality and details in training programs are the coaches (and a few unique clients).
Thus you don’t have to be good at the above to do well in fitness, you just have to give the people what they want, a solid business tactic.
One word of warning though, the approach of giving people methods without understanding will only really work on beginners.
This is why you rarely see a PT/Coach in a gym wh works with anyone at the intermediate level or higher (they lack the depth of knowledge to do so), and do you know what, this is a good thing because it’s almost more hassle than it’s worth.
Being someone who has gone through various stages of learning and coaching I can tell you this much, no one really cares how much you know.
No one cares that a decent program can take several hours to write, in fact, most will be just as happy with something you cut & paste from the internet (cookie cutter stuff).
The only person that will ever know is you.
If you want to delve this deep then these three books are good places to start:
– Super Training by Mel C. Siff and Yuri Verkhoshansky
– Periodisation by Tudor Bompa
– The Transfer of Training in Sport by A.P. Bondarchuk
You can also find a lot of great info online for free.
Another gem of a book is Viking Warrior Conditioning by Kenneth Jay.
The choice is yours, my friends.
If you dislike an objective view of things then you best stop reading.
You won’t be judged, shamed or have your profile smeared.
Yet if you are someone interested in hearing a few bitter pills to swallow then please continue on.
I’ve heard many a conversation in many a gym over the years.
In the last decade though there has been an underlying tone in a lot of them; life, the world or however you describe it seems to owe ‘them’ (the collective them, as in everyone) something.
The world, people, what/whoever doesn’t own you jack shit.
In this life while there are those born with a silver spoon in far better stead than others and are presented all the opportunities, that doesn’t mean that just because you haven’t had this that you’re owed something.
People have become very weak-minded these days.
Take the example above, I’m sure you know someone who has it all.
They never asked for it all, they just happened to be one of those few who happened to get it due to the hard work and sacrifice of someone in their daily at some point.
Same will be true for your progeny.
Whatever you achieve and the foundations you lay will be used but hem to get a better foothold in life.
The people of the 20’s, 30’s, 40’s all did this for their young.
Then there was a time of bountiful harvests, follow day people gaining the attitude of being entitled and this is where things started to go wrong.
Sadly we are entitled to nothing in this life.
To be alive and have things as good as we have them is already a gift.
Don’t believe me?
If you’re reading this then I’d say you’ve already got it better than some who either will never have the chance to use modern technologies or others who have had their basic humans rights stripped away, not naming any northern countries or anything.
This is why I love fitness.
It keeps you humble because you don’t get results without effort, sacrifice and time given to the iron gods.
True enough some people have better genetics.
If you feel yours are lacking and that you should have better ones then I truly hope that txt time you choose to be born of better parents.
Think back to school, you had all the gifted kids and most of them now will be nothing more than a memory because they wasted the 3 space head start they had and rested on their laurels.
Anyone who gets a head start in life while lucky isn’t guaranteed success because the world doesn’t owe it to them, remember that.
So my dear friends, have you ever felt that you deserve more than you have?
That you’re owed something for nothing because reasons.
Sorry buttercup, you ain’t.
Neither am I.
We may not ever get what we feel we deserve, yet is what we feel we deserve actually what we are due? – Now there is a good thought.
Do what you can without the thought of reward just because you can.
In the end if you’ve given whatever you see as a priority everything you have to give you’ll probably be satisfied with what you have in the end.
Don’t except the world to cater to you for nothing.
Life doesn’t work that way for most of us.
Also if you’ve been one of the few to start severals steps ahead of the rest I am happy for you, truly. Now use that opportunity to do great things and don’t fuck it up.
To everyone else I will say one last thing….
There’s always a bigger fish.
Did you know you’ll never be good at the things you don’t do.
I know right, quite the mind blowing sentence.
Funny thing is this is something a lot of people actually forget or just don’t seem to be aware of.
When it comes to fitness, or movement as a whole the use/disuse principle is quite really one people should keep in the back of their mind at all times.
If you are looking at having a certain set of skills they need to be practiced.
^^Once you acquire the skills maintaining them (depending on how high a level you want to retain) can take minimal effort.
Same goes for an area you’re aiming to improve or build upon, it needs some attention. 👀
All that being said, you’ve also got to accept there may be some form of sacrifice of what you have to gain what you want.
The cosmic balance must be maintained as it were. ♟
I like to think of it like spinning plates.
You can spin only so many as one time, those will be the ones that are looking good yet there will be some that are slowing, others that are about to topple and a few that are already in free fall, that’s just life.
Using fitness as an example.
You are rather unlikely to bench press 500lbs while also being able to run a sub 5min mile pace on a marathon.
True enough it’s not an impossible task to achieve, however it’s just not probable or reasonable for many.
In our mind we see ourselves at our peak or what was our last peak of fitness, this leaves us with a hefty dose of cognitive dissonance in regards to our abilities.
You’ll also find it’s another reason people won’t push themselves out of their comfort zones and be humbled.
Unless it’s proven it can be ignored. 🤔
Many would rather live in blissful ignorance than uncomfortable awareness.
Sad but very true.
So to wrap up this little mid morning musing take some time to be honest with yourself.
What areas do you need to work on more than you do?
^^This can be in relation to fitness, life, business and more.
Give it some thought.