Tag Archives: Business

More Reflection from a Fledgeling

My friends of PT/Coaching ilk, some reflective thoughts for you.
 
Are you fuelling your ego or enriching your soul?
 
Looking back through some old programming I’ve done over the years for people when I was far more green to the industry I can spot the exact moment things went to shit.
 
By that I mean that my programming got lazy.
 
Excuses of –
 
“They don’t want to change enough.”
“It’s t heir attitude.”
“We must stick with XYZ because… reasons.”
 
All creeping in to cover up the truth, I got bored because things got hard.
 
Once things got hard and a choice was presented:
 
– Talk honestly & openly with the client about moving forwards meaning more time, effort and energy needed to be spent for the greater good of the person in front of me
 
– Spam out arbitrary programs for profit and an easy life
 
Some people got the former, many got the latter.
 
Those privy to the first were good long term clients and got a decent amount of progress, the rest in the latter camp made some progress however it wasn’t what it could have been.
 
That was over a decade ago.
 
It was at that time I made the conscious choice to focus on the quality of service, and giving people an experience that would enrich their lives, over just fleshing out my bank balance.
 
Yes, my profits took a hit. A massive hit, yet it was worth it.
 
This is why not you’ll find if you ask me for a program I will give it to you for free, because I can and it’s the right thing to do.
 
If you require coaching however, well that comes at a rather hefty price.
 
As PT’s it’s easy to fall into the trap of dishing out templates, throwing a google search out there and pilfering a program for someone else and claiming it as your own.
 
We’ve all done it, because it’s easy.
 
Making the commitment to producing high quality work is a tall order that requires a lot of your energy invested into it.
 
This is where the emption of going down the easy path sinks it’s claws into many a young trainer, even some experienced ones too, and the only ones who suffer are the clients that pay their hard earned cash for a result/service/product.
 
By suer I mean they don’t get the best results/outcome/experience.
 
This is why PT gets a bad rap.
 
Most are no better than used cars salesmen.
 
Fellow PT’s….
 
You wouldn’t want to invest in a something lacking substance (it’s why you won’t hire a coach, you know most are full of shit because it’s a reflection of your own self you’d rather ignore), yet you’ll sell/give exactly that to your clients.
 
Harsh as this sounds it comes from experience.
 
Letting people down isn’t what we want for anyone, yet it happens because of our inability to say these very simple words:
 
“I’ve reached my limit.”
 
You see we can only take people as far as we know how, to go further we need to invest more in our education and abilities, at great cost to ourselves I might add (financially & physically).
 
That being said, this is how we can take everyone to the next level, that is if you wish to work with those beyond the level of beginner and stop claiming your ultimate success in your business is the result of your skills and not randomness and the fact you’re exploiting the ‘beginner gains’ phenomenon.
 
As such we can’t lament what is done, it’s done.
 
No point in being sorry, instead we must be better.
 
Take a look at your programming and how you conduct yourself as a PT/coach, are you the coach you want to be or a mere shadow of it?
 
Make the choice to be better now and in the long run it’ll all be worth it.
 
Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

READ THIS! YOU KNOW IT’S GOOD BECAUSE I’VE WRITTEN THE TITLE IN CAPITAL LETTERS!!!!!

In fitness These days you have about 10 seconds to grab someones attention.
 
🤔…..😳
 
Given this marketing nugget of information.
 
I’m now about to take at least 5minutes of your time, that is if you’d be so kind as two continue reading 😁
 
Truth is that I’m far from a marketing expert.
 
One skill that I do happen to possess though is thin ate ability to gain peoples attention through being 174% asshole.
 
Yep, people love a villain you see.
 
Well, at least they like to argue with you and especially correct or prove you wrong.
 
Yep, making a deliberate mistake will gain traction.
 
Making yourself seem incompetent can get your content out because we can’t help but be pedantic little fuckers and score a point on someone.
 
Same goes for disagreeing, which often goes like this:
 
“Ah, I see you have an opinion. I too have an opinion and its better than yours, so sit back, relax and prepare to be incinerated by my epically referenced social media comment that will leave you crying in the corner.”
 
A controversial topic of two can get people talking.
 
Here are three fitness ones that never fail to innate a fire under peoples asses:
 
– Being fat means people all judge you
– Bench press is overrated and I have 3 better replacements
– Big & Strong is only possible with steroids
 
Essentially the more outlandish you make something sound the more people will engage and expose your content.
 
That being said, you can also take this route: emotion.
 
Sharing a relatable story that tugs at the heart strings.
 
This gets peoples into quite the persuadable state of mind, especially if it rings true to them on a personal level.
 
Take a look at the content you share, how you market and ask yourself this – why would anyone engage with this?
 
What is the hook essentially.
 
Is it a promise, a challenge of authority/perception/belief, maybe it is something else yet regardless of what it is you need to have one in everything you put out.
 
This will be closely linked to your CTA (call to action).
 
Say we use thee two points to tweak one of my aggressive examples (we will take the first one), this would be the result:
 
‘Fancy being able to never feel judged for your weight/size ever again because today I will show you how’
 
Here is the breakdown of my terrible writing:
 
Fancy being able to never feel judged for your weight/size ever again = emotional hook
 
Because today I will show you how = CTA (an indirect one)
 
Now apply this to your marketing and aim to have it hit home in 10seconds or less.
 
^^ Vine was great for this, Loved that app.
 
Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

How to Keep Clients Motivated

A question from many a new and even seasoned trainer is this:
 
“How do you keep your clients accountable & motivated once external factors/events have ceased?”
 
*Skip to the bottom for 3 key point to this question*
 
A truly great question with only one answer –
 
You can’t.
 
Sad as it seems you personally can’t force extrinsic, internal or consistent desire/purpose onto a person, they must choose it for themselves.
 
Alas when a person no longer wants what they want, it’s over.
 
That ship has sailed and won’t returning to port anytime soon because they’ve gotten what they needed from that little endeavour.
 
One thing you can do as a trainer/coach is to find out what it did for them mentally and emotionally.
 
You see knowing a persons emotional triggers is key.
 
Very few have the mental capacity to do things for the long term or the the greater good at the sacrifice of current and even foreseeable comfort, people are just too weak.
 
Harsh as that sounds it’s more often the case than many would admit.
 
We give up on something because it no longer fulfils an emotional need that demands satiating.
 
Motivation is fleeting.
 
Delving into the realms of neurotransmitters you will find that people are saying it’s because of seeking a hit of dopamine, which might be true, however there could also be a serotonin hit, or GABA rise and perhaps it’s more along the lines of and adrenaline hit.
 
Truth is you just don’t know, we just don’t know.
 
It’s all educated guess work without having someones vitals, bloods and serum levels constantly checked after every smalls action.
 
The best we can do is observe a persons patterns.
 
Everyone has a pattern, one that follows the trigger-action-reward flow (or cue-craving-response-reward, it’s all the same thing essentially, just with different semantics).
 
This is one of inherent flaws with goal setting.
 
Often times it’s based on a short term reward and thus the suffering or perceived pain is minimal and outweighed for the time being, so people can stick to something until they get what they ‘want’.
 
Once that is gone though they will return to old habits because nothing has changed, they haven’t grown as a person, if anything they’ve simply reinforced a poor behaviour that means when they feel bad all they need to is a little of XY or Z to feel better, then they can return to the status quo for another few months of years.
 
Much like an abusive relationship that people stay in.
 
They’re choosing to be there, you can’t get them out because they don’t want to leave as there is something they’re getting from it, a feeling, something they will never admit they want/need/enjoy from it all.
 
^^Sick as that sounds it’s more true than I’d like it to be.
 
To help people stay motivated is not the key to change.
 
A desire to change is.
 
Obvious as it sounds it is.
 
Yet you’ll need to know why someone would want to change emotionally, this means delving into how bad they feel about a situation or themselves.
 
From here it will be about finding out how they want to feel, then way they don’t feel they deserve to feel that way and constantly self sabotage themselves.
 
You can even be direct and ask someone this –
 
Why don’t you want to feel better in yourself?
 
What keeps you in the place you’re currently in and why choose to stay here?
 
Obviously you’ll get all the excuses, some will be logical yet they’re still excuses at the end of the day, however they can all yield understanding and that is what you need to help people.
 
To keep someone ‘motivated/accountable’ is akin to trying to ice-skate up hill, not impossible just really difficult.
 
Instead of trying to create change with insignificant carrots you might needs a significant stick instead.
 
We are more likely to move away from great pain than towards small pleasure.
 
This doesn’t mean bullying people, it does however mean being strong enough in yourself to be honest with people and take the brunt of their resistance (it will be hostility towards you, and potentially even nasty personal attacks).
 
You see before you can help change people you’d first do well to know yourself, like really know yourself.
 
Would you be willing to air all your dirty laundry?
 
All those times you felt like absolute worthless shit?
 
Perhaps even the time you climbed a tree rope in hand and subsequently hand the branch snap and send you tumbling to the floor (yes, the impact and mud brought things into perspective).
 
When a new client comes to you you need to delve deeply.
 
Find out what is really going on mentally & emotionally.
 
Also remember that some people don’t want to change or help themselves, they just want a quick fix to not feel like shit for a while – basically this is 95% of PT and how PT’s run their business, it’s all about the short term.
 
Despite saying they care for people and want to help in reality they just want a pay cheque, and this is cool, however don’t claim benevolent words or to be something you’re not.
 
If money is your goal, be honest about it.
 
If people are what really matter then be prepared to be financially poor for quite a while, on the plus side you’ll be spiritually rich because helping would be your payment.
 
Anyway, that’s a little irrelevant and I’ve begun to ramble, again.
 
Here are three things to remember to keep people moving forwards:
 
1 – Their ‘motivation’ has to be deeply emotional.
2 – Long term change wants to be the focus.
3 – Don’t pander to their bullshit/excuses, nip those int he bud immediately otherwise you’ll lose any chance for real change.
 
Any further questions please leave them below.
 
Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

A post for PT’s.

This message is for those of you that feel frustrated with clients.

😡😡😡

You don’t need to train them you know.

It is your business and as such you can choose who you want to train, there is no need for this 100% inclusiveness.

Not all training is meant for all people, and that’s okay.

Bending yourself all out of shape to try and please the world and its dog will serve you no long term benefit other than that of stressing you out.

So brush that monkey off your shoulder.

Give those feelings, attitudes and mindset away.

You don’t need them anymore, you never did.

☯️☯️☯️

Focusing on people you want to help is a far more worthy cause for your time.

Now I can understand how people panic about not making money, then they bring up all the excuses to justify the shit state they’re in.

Tell me, for all the time you’ve done this ^^ has it ever really been anything other than a complete and utter ball ache?

You will rarely find a successful business person that works with people they don’t want to.

(Multinational corporates are the exception)

People are not worth the effort, the stress and the unhappiness they bring you, so the best way to deal with them is to simply avoid working with them.

☠️☠️☠️

Set your standards.

Market in a way that appeals to the people you want to train and deters those you don’t.

It’s your business, so of course you’ll run it as you see fit.

So why not run it in a way that allows you to help people while also making you happy too.

There’s nothing wrong with being bespoke or members only.

You should investigate this thoroughly.

Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

Who wants a shortcut to success?

If someone was to offer you the path to success, you’d take it, right?
 
Most certainly claim they would, yet in reality that’s a lie.
 
You see the route you’d need to take is not sexy, nor is it fun or rewarding in the short term, heck it’s not even rewarding in the long term.
 
Not even in the long term?
 
Nope, not in the way you think.
 
You see it will take you at least 10 years in any industry/field to realise you weren’t ‘the shit’ and you were in fact just ‘shit’ 😂
 
At this point you’re now kinda component at what you do.
 
From here on out you’ll think it’s all smooth sailing, until you realise another 10 years has gone by and you realise that ‘kinda component’ was still pretty green.
 
Tha being said, you’ll have picked up a lot of knowledge along the way and since you will have paid your dues in more ways than one you’ll be rewarded with opportunity.
 
Much like you will find has already happened, you just didn’t notice it.
 
Oh yes.
 
All the time you felt hard done by were still opportunities given to you, and the one you wanted because you felt you deserved it went to someone who was in the place you now are and had paid more dues than you up to that point.
 
Many people don’t like this, they feel it’s unfair.
 
That my friends is the attitude of the ignorant and the arrogant.
 
Unless you’re some kind of prodigy (which is highly unlikely otherwise you’d be out doing whatever it is prodigies do) you will have to dedicate several lifetimes to the cause.
 
This is where fairness and equality are nice ideas, however if all is fair it’s not equal and if all is equal it’s not fair.
 
Too many expect the world to fall at their feet.
 
Why should it though?
 
What have you actually got to offer that is of value or that extends beyond your own ego and is truly for others?
 
Of course there is nothing wrong with looking out for number 1, that’s just good survival instincts.
 
Just remember that you’ll come across many people that have looked after No1 for long enough and now they can give something back to someone who happened to be like them in their youth, and that someone might just be you.
 
Their gift won’t be what you think it is though.
 
It will seem like it’s less than you deserve and the tis what makes it exactly what you deserve.
 
Someone will be willing to give you the cheat sheet of life.
 
In fact it will help you save in total about 10 years worth of struggle so that you can climb higher than they did because they now realise that people like you are now more important than their bank balance.
 
Of course you’ll ignore this wonderful gift because as the technical terms describes it; you’re an idiot.
 
It’s okay though, I’ve been that idiot more times than I care to admit so you’re not alone.
 
The next time someone offers you any of the above you’d do well to accept their gift with open arms, especially if you feel it’s less than you deserve because it will be precisely what you need.
 
Once you no longer have a positive or negative feeling towards what gifts you’re given you will have found Elysium.
 
Remember, emotion is bound to ego.
 
^^ That’s a topic for another day though.
 
In the meantime you should investigate the above thoroughly.
 
Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

🤓🤓Three things to avoid doing in your business🤓🤓

You will find these are made by many, addressed by few and learned from by only one or two.
 
The overall idea with a post like this is to help you avoid making the same stupid mistakes that have cropped up in the past, now you will either listen or you won’t.
 
After a life that’s left a head full of bad memories I hope you’re the former.
 
Okay, here we go.
 
1 – Saying yes to everything. 😨😨😨
 
A dangerous word.
 
One that when said too much can have you making promises you can’t keep, or having you lie about your abilities to gain a client only to let them down.
 
Learn the power of no.
 
A frightening word.
 
One that will save you a lot of hassle if you master it though, this is because you will be able to take control and be honest with what you can/can’t do.
 
Remember, the business is about helping someone else and as such they are more important than your bank balance.
 
2 – Claiming to be something you’re not. 🦸‍♂️🦸‍♀️🧙‍♂️🧙‍♀️
 
False claims are common in the realms of fitness.
 
So many PT’s will promise people the world and when it’s delivered instead of being a like for like replica it ends up being a road atlas.
 
This happens a lot because people want to make money, which to be fair is how you run a business, however if you take this route you’ll find you don’t run that business for very long.
 
Accept the things you can’t do & do the things you can.
 
People won’t think less of you because you can’t do something for them, they’ll think less to you because you lied as claire you could.
 
Trust is a fragile thing, like a butterflies wings once damaged it’s unable to be fully repaired and never the same again.
 
Don’t taint your business with false claims or promises, be different and tell the truth.
 
3 – Looking for obstacles that allow you to fail. 🚷🚷🚷
 
Everyone has self-doubt instilled into them at a young age.
 
As a young sprite we feel invincible and the elders allow us to get away with this ignorance because we’re young and naive.
 
Of course one day this rose tinted reality is stripped away from us with immediate effect, as such this now shatters what we thought and even who we thought we were, thus self-doubt is born because perhaps we’re not the superhero we thought we once were.
 
As we age this turns in to seeking out obstacles, barriers and logical excuses/reasons for our own failure.
 
This is so that when we fail we can blame ‘the thing’.
 
While in some cases the fault is indeed from external factor/influence that we had no control over, the common reason people fail in business is because they’re bad at business.
 
It’s actually safer to fail than it is to succeed.
 
Success breeds envy in people, it puts a target on your back and means you’ll have someone (or many) coming for you, trying to tear you down because it’s easier to bring you down to their level than it is for them to rise up to yours.
 
As such you will seek a reason to fail and almost 100% of the time you’ll find one. The perfect one in fact.
 
You choose success or you choose failure, choose wisely.
 
🤔🤔🤔🤔
 
There you have it, three considerations for you.
 
Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

4 Basics Lessons to Build Your Fitness Business

A lot of hopeful people jump into the realm of fitness.
 
It seems easy because they themselves like fitness, they’re passionate, have a story to share of how they lost weight etc, and they really really want to help people.
 
Obviously for the sake of helping people, not to fulfil an emotional need or anything.
 
In the early days of being qualified many are fuelled by the promises of instant business from friends, family, colleagues and people that they happen to know.
 
I’m going to tell you that this is folly.
 
Those promises rarely become a reality and we are naive for believing they ever will because while people judge themselves based on their proposed intentions (even if never followed through on), we judge them used on their actions.
 
To most people it is enough for them to say they will do something and not do it, they still get the initial feeling of being good, helpful, needed/wanted/important, yet that’s as far as many go because they’ve gotten what they need at no actually cost to them.
 
So this being the case, why would they then pay?
 
🎓 Lesson 1 – Don’t rely on the good will of others because they will let you down.
 
When a new trainer/coach gets about 6months into their fitness business journey things start to change.
 
Suddenly they realise that people didn’t suddenly flock to them because they were nothing special, in fact they were just another trainer.
 
Yep, once qualified you’re nothing special, just one of many.
 
At this point the need for an individual identity starts to become apparent, some being to hammer their social media, sharing all sorts of motivational quotes, photos and videos of –
 
“This (insert target demographic) can🏋️‍♀️ 🏋️‍♀️ all you need is to believe”
 
It may spike some interest, however there is still very little of value for people because all that they do is copy what others are doing.
 
Now copying trends isn’t a bad thing, so long as it’s a successful one and you know WHY it works.
 
If you don’t know why then you won’t make it work.
 
You can go for all the fads and trends available to you, yet without a solid message or set of values backing what it is you’re saying there will be no call to action for people because it’s just not real.
 
🎓 Lesson 2 – Jumping on the bandwagon to try and become different/noticed doesn’t work, it makes you the same as everybody else doing it.
 
Finding a niche that you can call your own isn’t easy.
 
In fact it can take many years because a lot of people are still influenced by what they themselves find enticing, and while this isn’t a terrible thing it doesn’t mean that the potential clients available to them will react in the same way.
 
So many talk of being their best self, an individual, different.
 
You will find that many potential clients and those who have stagnated often talk of wanting those very things, a coach/trainer who is their best self, an individual who different and does things differently.
 
Alas, if you do things that are not familiar and truly different this weekend warrior of the majority will put in a subtle dig along the lines of
 
– “We usually do it this way.”
– “I like to do ti like this.”
– “My/Our old trainer used to do it this way.”
 
My answer to anything similar to the above is as follows:
 
“I thought you said that you wanted something different?”
 
Or
 
“That’s cool, they sound like a great coach, so why did you leave them?”
 
Yep I will put people on the spot and call out hypocrisy and bullshit because I’m just too tired to be tactful these days.
 
You see as much as people say they want something different what they actually mean is something different yet familiar and basically the same as what they’re doing, but still different though.
 
It’s fucking maddening.
 
This is where taking the jump and creating a true niche that is different takes courage because the world and it’s dog will tell you have the things they’ve already done are great and that you’d do well to adopt some of those ideas.
 
Which is the height of disrespect in my eyes.
 
If you truly want to be different be prepared for criticism.
 
🎓 Lesson 3 – People will tell you how they want you to run your business, by all means listen and be thankful for any advice/feedback, just remember you don’t need to bend yourself out of shape to help other people fit in. If they don’t fit, that;s okay, they can go somewhere else.
 
Th hardest part about running any business is understanding that you’re in actual fact running a business.
 
As such you can’t afford to piss about.
 
Too many in fitness don’t understand this and try to make it a hobby that pays them, and one that pays them well, this is a mistake.
 
The only people who can get away with running a fitness business like this are of the following:
 
– People who are retired and don’t need to work
– People who have a job they can step back into at will
– People who come from money
– People who have a partner who supports all other finance
 
^^ Many don’t like this, yet it’s very much the truth.
 
Running a business isn’t easy, and yet in fitness so many think that once they become qualified people will just rock up and throw money at them, that they ill be abel to do 3-4 clients a day only, train whenever they like and live ‘the good life’.
 
This is a dangerous attitude to have.
 
The average fitness professional will work a 12+ hour day in most cases, and that isn’t taking in to account all the behind the scenes things such as admin, tracking, program writing and the logistical part of running a business.
 
If you think it will be easy you’re in for a shock.
 
🎓 Lesson 4 – Remember you’re running a business, not a charity or a hobby that pays well, a business.
 
If you are someone new to the industry you’d do well to hire a mentor.
 
Now many will say they can’t afford this investment and to that I have this reply for their consideration:
 
Can you afford not to be successful then?
 
There are many ways to find the cash to invest in your business, and having someone in your corner to help you avoid making silly mistakes, while perhaps costly in the early days will save you literally thousands moving forwards.
 
You may choose to consider or ignore the above.
 
Either way I hope you do well and don’t end up as fitness fodder.
 
Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

Controversial…

Three things in business you need as a PT/Coach that are undervalued and overlooked way too much.

1️⃣ – An application form to train with you.

^^ This helps with information gathering and will also allow you to know if people are willing to put in the effort for you to work with them.

Think of it this way, if they can’t get past filling in the form then they’re not ready for you yet.

2️⃣ – Minimum commitment agreement.

^^ Further refining the type of client you work with can have you find the people that are truly ready to change.

Example: 6months, 3 sessions per week, only 10 client spaces, etc

As nice as it will be to train once a week for a month and have all their problems solved that’s not how good coaching works.

Setting up minimum’s is very useful, in the example about having 3 sessions per week would also be a good place to start, that way if someone says “Can I do just one per week” you can honestly say “I’m afraid the minimum is 3 per week as this provides more favourable results.”.

It’s a test of commitment and dedication to the cause.

3️⃣ – No free trials.

^^ Controversial, however it will serve to further your business.

This doesn’t mean you can’t offer a discounted first session because this still gets people into the frame of mind that if they want your time/expertise they need to be ready to invest.

Free stuff is nice, however too much of it can, in regards to trial sessions etc, can devalue how people see your services.

🤔🤔🤔

Food for thought.

Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

Overwhelmed

“The problem is choice.” – Neo
 
The Matrix has a split crowd when it comes to it’s impact as a movie/film series.
 
Looking further into it and the metaphysical side of things can drive many to tears, yet some of the quotes from it really are quite applicable to life.
 
Take the one from Neo written above.
 
A quote that applies greatly to life because in my experience in working with many people, from varied backgrounds and levels of understanding/experience, the problem really is choice.
 
You can choose utility or euphoria.
 
What you need or what you want.
 
One leads us down a life that to some may not be exciting enough, yet a good one never the less.
 
The other yield endless pleasure at the cost of sustainability.
 
In the modern world people will say you need a mixture of both, or some other such idealist rant/quote and while the intentions are all well and good it still doesn’t help solve the problem, choice.
 
Choice can literally paralyse some people.
 
Too much of it and we shut down.
 
Did you know our brains can only process so much information at once before we become overwhelmed and it literally shuts down to rest it’s cognitive ability.
 
This is why the term of bullshit baffles brains is actually quite accurate.
 
You find sales people and those trying to influence/argue will use this tactic and fire information out left and right because most people just can’t keep up, and there is a tipping point where they shut down and become incredibly susceptible to influence or having ideas be forced onto them.
 
A true feat of skill in my opinion.
 
Is it morally/ethically a good one, well maybe not if used for nefarious deed, however it’s still impressive for people to use it well.
 
Think Darren Brown, and people like him, their mind works in a way I couldn’t even begin to explain, and the speed of which they think, words escape me.
 
Yet this allows them to do what they do with hypnosis/persuasion and all that other impressive mind trick stuff.
 
So yea, just something worth remembering.
 
Too much choice overwhelms you.
 
How can you use this knowledge to your advantage?
 
Offering less choice, that’s how.
 
Be this in the sense of business, training options, nutritions, or life, less is truly more because you will have time to make a conscience choice, maybe even a good choice too.
 
If you’re offering PT to a new client, give them option A or B.
 
Nothing in-between, no hidden agenda, just A or B.
 
Peak Hours or Off Peak Hours, choose wisely.
 
^^ I got that from Charles Poliquin, may he rest in peace.
 
Here is a little process I personally use to help with setting up many aspects of my life (training, business, the lot really).
 
Step 1 – The filter of three (is it true, good & useful)
Step 2 – What two choices will be offered?
Step 3 – Let the people tell you what they want*
 
*If it’s not in your option A or B, then you may choose yourself to have a discussion with the person, for whatever reason it is, or not, that’s your choice to make.
 
Keep things as simple as possible.
 
You should investigate this thoroughly.
 
Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health

What most PT’s don’t want you to know

I’m going to let you in on a secret held closely by those in the fitness industry.

The majority of us have no real clue what we’re doing.

Honestly, in the early days apart from knowing a few basics on from (even that is questionable) when it comes to putting together training programs we’re woefully underprepared.

This is speaking from experience.

Initially what got given to people was nothing more than copies of what had been found in books or learned in passing by those more experienced.

This wasn’t really programming, it was merely getting people to exercise and expend energy.

Don’t get me wrong, for the larger population of gym-goers all they want is to feel like they’ve done something, they care little for the details or even if what they’re doing is optimal for them.

So long as they enjoy it that’s all they care about.

Do you know what, that’s 100% cool because if it keeps people training then it doesn’t really matter if their coach/trainer doesn’t really know what’s going on, so long as the client is happy that’s the priority.

It took me years to really get a good grasp on programming.

Even then there was still a lot of gaps.

Of course, over time a deeper understanding has been gained and now more can be seen in each successful program/protocol that is out there.

Has this improved my ability to coach/plan?

Yep, without a doubt.

Has it been something I will share with my clients?

Nope, most don’t want to know. They just want to be told what to do, how hard to work and that’s it.

Sadly the only people care about the quality and details in training programs are the coaches (and a few unique clients).

Thus you don’t have to be good at the above to do well in fitness, you just have to give the people what they want, a solid business tactic.

One word of warning though, the approach of giving people methods without understanding will only really work on beginners.

This is why you rarely see a PT/Coach in a gym wh works with anyone at the intermediate level or higher (they lack the depth of knowledge to do so), and do you know what, this is a good thing because it’s almost more hassle than it’s worth.

Being someone who has gone through various stages of learning and coaching I can tell you this much, no one really cares how much you know.

No one cares that a decent program can take several hours to write, in fact, most will be just as happy with something you cut & paste from the internet (cookie cutter stuff).

The only person that will ever know is you.

If you want to delve this deep then these three books are good places to start:

– Super Training by Mel C. Siff and Yuri Verkhoshansky
– Periodisation by Tudor Bompa
– The Transfer of Training in Sport by A.P. Bondarchuk

You can also find a lot of great info online for free.

Another gem of a book is Viking Warrior Conditioning by Kenneth Jay.

The choice is yours, my friends.

Enjoy,
Ross

Leave a comment

Filed under Fitness, Nutrition & Health