Tag Archives: Business
This message is for those of you that feel frustrated with clients.
You don’t need to train them you know.
It is your business and as such you can choose who you want to train, there is no need for this 100% inclusiveness.
Not all training is meant for all people, and that’s okay.
Bending yourself all out of shape to try and please the world and its dog will serve you no long term benefit other than that of stressing you out.
So brush that monkey off your shoulder.
Give those feelings, attitudes and mindset away.
You don’t need them anymore, you never did.
Focusing on people you want to help is a far more worthy cause for your time.
Now I can understand how people panic about not making money, then they bring up all the excuses to justify the shit state they’re in.
Tell me, for all the time you’ve done this ^^ has it ever really been anything other than a complete and utter ball ache?
You will rarely find a successful business person that works with people they don’t want to.
(Multinational corporates are the exception)
People are not worth the effort, the stress and the unhappiness they bring you, so the best way to deal with them is to simply avoid working with them.
Set your standards.
Market in a way that appeals to the people you want to train and deters those you don’t.
It’s your business, so of course you’ll run it as you see fit.
So why not run it in a way that allows you to help people while also making you happy too.
There’s nothing wrong with being bespoke or members only.
You should investigate this thoroughly.
Three things in business you need as a PT/Coach that are undervalued and overlooked way too much.
1️⃣ – An application form to train with you.
^^ This helps with information gathering and will also allow you to know if people are willing to put in the effort for you to work with them.
Think of it this way, if they can’t get past filling in the form then they’re not ready for you yet.
2️⃣ – Minimum commitment agreement.
^^ Further refining the type of client you work with can have you find the people that are truly ready to change.
Example: 6months, 3 sessions per week, only 10 client spaces, etc
As nice as it will be to train once a week for a month and have all their problems solved that’s not how good coaching works.
Setting up minimum’s is very useful, in the example about having 3 sessions per week would also be a good place to start, that way if someone says “Can I do just one per week” you can honestly say “I’m afraid the minimum is 3 per week as this provides more favourable results.”.
It’s a test of commitment and dedication to the cause.
3️⃣ – No free trials.
^^ Controversial, however it will serve to further your business.
This doesn’t mean you can’t offer a discounted first session because this still gets people into the frame of mind that if they want your time/expertise they need to be ready to invest.
Free stuff is nice, however too much of it can, in regards to trial sessions etc, can devalue how people see your services.
Food for thought.
I’m going to let you in on a secret held closely by those in the fitness industry.
The majority of us have no real clue what we’re doing.
Honestly, in the early days apart from knowing a few basics on from (even that is questionable) when it comes to putting together training programs we’re woefully underprepared.
This is speaking from experience.
Initially what got given to people was nothing more than copies of what had been found in books or learned in passing by those more experienced.
This wasn’t really programming, it was merely getting people to exercise and expend energy.
Don’t get me wrong, for the larger population of gym-goers all they want is to feel like they’ve done something, they care little for the details or even if what they’re doing is optimal for them.
So long as they enjoy it that’s all they care about.
Do you know what, that’s 100% cool because if it keeps people training then it doesn’t really matter if their coach/trainer doesn’t really know what’s going on, so long as the client is happy that’s the priority.
It took me years to really get a good grasp on programming.
Even then there was still a lot of gaps.
Of course, over time a deeper understanding has been gained and now more can be seen in each successful program/protocol that is out there.
Has this improved my ability to coach/plan?
Yep, without a doubt.
Has it been something I will share with my clients?
Nope, most don’t want to know. They just want to be told what to do, how hard to work and that’s it.
Sadly the only people care about the quality and details in training programs are the coaches (and a few unique clients).
Thus you don’t have to be good at the above to do well in fitness, you just have to give the people what they want, a solid business tactic.
One word of warning though, the approach of giving people methods without understanding will only really work on beginners.
This is why you rarely see a PT/Coach in a gym wh works with anyone at the intermediate level or higher (they lack the depth of knowledge to do so), and do you know what, this is a good thing because it’s almost more hassle than it’s worth.
Being someone who has gone through various stages of learning and coaching I can tell you this much, no one really cares how much you know.
No one cares that a decent program can take several hours to write, in fact, most will be just as happy with something you cut & paste from the internet (cookie cutter stuff).
The only person that will ever know is you.
If you want to delve this deep then these three books are good places to start:
– Super Training by Mel C. Siff and Yuri Verkhoshansky
– Periodisation by Tudor Bompa
– The Transfer of Training in Sport by A.P. Bondarchuk
You can also find a lot of great info online for free.
Another gem of a book is Viking Warrior Conditioning by Kenneth Jay.
The choice is yours, my friends.