Tag Archives: business person

It’s for them, not you

When it comes to writing about your company, you’d really dow ell not to make it all about you.
 
I know how odd that sounds, however just bear with me.
 
Take a look at any companies mission statement, or their values, beliefs or anything else of that nature.
 
You will see this word a lot – ‘We’
 
“We have the best facilities with high end equipment.”
 
“We have experts trainers in various fields.”
 
“We are basically the shit and that’s why we’re valuable.”
 
^^ This is what those kinds of messages are conveying.
 
Believe it or not this is rather common.
 
Seriously go to any business page about the company and you’ll likely see something like that.
 
You might be asking – “Is this really a bad thing? They just want to showcase their skills and all the have.”
 
While this is indeed all fine and dandy, it’s about the company and what it does, instead of trying to connect with their audience and what they can do for them.
 
In the famous words from one rather flamboyant US President.
 
John F. Kennedy – “ask not what your country can do for you, ask what you can do for your country.”
 
Your messages should more often than not be about what you can do for the person/people you’re trying to reach.
 
Writing in such a way that has them visualise themselves being a part of your community, your tribe (popular word these days), as it were.
 
Let us take a look at my two arbitrary example above once again.
 
“We have the best facilities with high end equipment.”
 
“We have experts trainers in various fields.”
 
Classics, now if we tweak them, with a couple of different words you’ll notice the massive difference it makes.
 
“You will have access to the best facilities with high end equipment perfectly suited to your needs.”
 
“You can speak to any one of our experts trainers whenever you need some help with your goals.”
 
While a tad longer the message is far more inclusive to the person and will be read by them, the individual as they can now start to picture themselves being there.
 
If we wish to keep them to one line here are some other tweaks we can make to convey the same message.
 
“You’ll access equipment suited to your needs.”
 
“You have our experts trainers to help plan your goals.”
 
It is little tweaks like these that can set your apart from the rest because of one simple reason.
 
You’re showing that you care about them (your potential clients) and it’s all about their journey and helping them, it’s not about the company itself and how brilliant it is.
 
Don’t get me wrong, the company or business may indeed be brilliant, however blowing your own trumpet before showing people you’re their to help them and care about them first is not the wisest route to take.
 
People buy from people after all.
 
Give the above some thought and if you have any little bits of scripture you want to share in the comment, please do so.
 
Will do me a favour?
 
Take a look at your current business adverts/mission statements etc, read them as a client and ask yourself this one simple question –
 
Is the company talking to me or merely about themselves?
 
Enjoy,
Ross

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Fellow trainers, this ones for you.

How do you train your clients?
 
Is to improve them or merely to impress them….
 
There is an amazing difference between the results of the two.
 
You’ll also find that the majority opt for the latter.
 
Sadly we live in a world where people need to be kept constantly entertained and pandered to, as such it has caused training to devolve over the years.
 
This is one reason why group exercises is so popular.
 
It’s exciting, entertaining, fun and may produce results.
 
Now it is true not everyone trains because they want to get results or fortify their bodies for life, and this is fair enough.
 
If you’re the kind of trainer happy to provide that service then great, you’ll have quite a lucrative business, you just have to remember you need to keep adding in new things to keep people attention.
 
Perhaps that isn’t you, maybe you are the sort of trainer who has peoples best interest at heart and is just not sure how to go out programming for such a thing because we still have to keep people on side and while training might be what people need, it may not be what they want.
 
Once you understand what people want, you can create what they need based around their biases, preconceived ideas and understandings of what they think PT is.
 
To be fair you’ll see a lot of trainers/coaches share videos on social media that look epic, however the likelihood of their training produce sustainable results is slim.
 
One thing to remember is that as a trainer you’re in the service industry.
 
This being said, you need to decide what kind of service you want to offer.
 
One that seeks to impress clients.
 
Or
 
One that seeks to improve clients.
 
While you can indeed combine both, they’re not mutually exclusive.
 
Over the years I’ve found some consistent ways of provide both to clients that you can take and apply to your own.
 
Here is the structure for most of my classical sessions:
 
– Warm Up (clients need fulfilled)
– Skill (clients need fulfilled)
– Strength (clients need fulfilled)
– Conditioning (clients want fulfilled)
– Cool Down (clients need fulfilled)
 
The conditioning section will often confirm a bias or a preconceived idea of what they feel they need to be going to achieve the results they want.
 
If it’s fat loss, this section will be hot death and leaving them a smouldering mess on the floor because that’s what they feel they need to be doing for fat loss.
 
Say they are looking to add muscle, it will be some disgustingly high rep pump driven super-ultra-mega-drop set that blows them up and gives them DOMS the next day, because that’s what they feel they need to be doing to achieve their result.
 
I’m sure you get the idea.
 
People come to us as trainers/coaches with ideas already formulated or how they think it will go.
 
Now you have a few options here.
 
Do what they want and potentially get results (more likely a no result outcome).
 
Do what they need and definitely get results (which may oppose a belief/bias and even if they get results they will not enjoy training and stop, madness).
 
Do what they need at the start and finish with what they want, subsequently getting them results and confirming the ideas they had in their head, then over time educate them as to why what they thought was incorrect.
 
^^ Never tell them straight tout they’re wrong, unless you’ve sold yourself as that style of ‘non-nonsense’ trainer who won’t tell people what they want to hear.
 
Many people don’t like being told their wrong, even if they are.
 
It’s the classic – “The customer is always right, even when they are wrong, which is all the time.”
 
You need to be clever because you’re running a business after all.
 
Now it might be common sense that you’d not hire an electrician and then proceed to tell them how to rewire your house, yet in fitness people will hire you to train them and always tell you how it needs to go, I know, I know.
 
Everyone thinks they know how to train, as such it’s best for you to go along with them and aim to educate each client over time.
 
This can be in the form of work shops, nutritional meetings, client Q&A’s, that way you can set out from he start that in each there will be objective discussion about how things actually work.
 
In this way you can question peoples misconceptions without causing them to be offended because they chose to come to said event.
 
Honestly if you run 2-3 weekly discussion/Q&A sessions you’d be surprised how many people will come to them.
 
That said, you’d do well to do some gym floor walking and subtly ask people what burning topics of curiosity regarding fitness they have, that way the talks will ‘feel right’ for them and something they can’t miss.
 
Okay, I’ve gone off on a tangent, again.
 
Simply you need to remember this; work with your clients to improve them, not merely to impress them.
 
If you have any questions please leave them below.
 
Enjoy,
Ross

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The Busy Persons Guide to Fitness: Results in 2 Hours or Less!

If you think that your goals will be forever out of reach because you don’t have enough time to train then this post is for you.

With only two training days per week you can achieve some great results, provided you’re willing to have a decent nutritional base and a cast iron will with endless amounts of drive.

Considering your limited time to train I would suggest two full body training days, one based around powerlifting and one around strongman.

For the power lifting bias day the following is a good structure:

Heavy Compound – Sq, Bp or Dl. Pick one and go for a rep PR such as 4 or 3 for example. High set.

Rep Compound – Which ever compound lift you didn’t do heavy, do reps. 8+ reps on Sq/Bp and 6’s for Dl. Moderate set.

Isolation Compound – The last lift will fill this gap. You will not necessarily have to do the lift it’s self, but you can if you want too. This should be to train some weak points and build some muscle with body building style reps. Low set, high reps.

Rotate the lifts each week so all of the lifts go through the heavy, rep and isolation stage, then repeat.

Example:

Warm Up: Squat 5,5,5,3,3,3
Squat – 5×3 (Heavy Movement)
Bench – 4×6-8 (Rep Movement)
Deadlift (Isolation Movement) – Good Morning/Straight leg DL/Pull Up 4×8-12
Abs – Ab Rol Out 5×5

*Take as little rest as needed.

The second week this workout comes around the squat would be for reps, the bench would be based on assistance movements and the deadlift would be your heavy lift. Then the week after Your squat would be assistance based movements, your bench the heavy lift and the deadlift for reps.

I mentioned about the reps/set above be here are some rep ranges to use for each:

Heavy Day – 12×2, 10×2, 8×3, 6×4, 15×1 – 5-8 sets of 1 would be a warm up single as you have 6-8 good singles in you.

Rep Day – 6×8, 8×6, 10×5 – The last one is more strength based.

Isolation Day – 5×10, 4×12 – You will want to use super sets on this day to get in lots of volume.

For the second day we would suggest a modified strong man approach, I.E lots of farmers walks, overhead pressing, picking up and moving heavy/strange objects etc. This can be done in a medley style where you pick a group of exercises and do 1-5 rounds, or you can have a strength bias and go for heavy singles, doubles and triples – the choice is yours.

Example Medley:
Warm Up: Clean/Press 6×6

Overhead Press x5
Farmers Walk x 20m
Pull Up x 8-12
Heavy Single Arm Dumbbell Clean x 6 per arm
Rest 1-3min
Repeat 3-5 times.

Example Strength Bias:

Warm Up: Turkish Get Up 1-5 or 1-10 each side

Clean/Press 5,4,3,2,1
Deadlift Variation* 5,4,3,2,1
Front Squat 5,4,3,2,1
Farmers Walk 10x 20m

*Snatch Drip Deadlift, Deficit Deadlift, Trap Bar Deadlift etc.

You can also use moves such as:

Kettlebell/Dumbbell Iron Cross Holds
Plate Prowler
Kettlebell swing
Kettlebell Snatch
Clean/Press – Dumbbells or Bar
Heavy Dumbbell Shoulder Carry/Run
Over Head Squat
Single Arm Overhead Lunge

This day would only be limited by your imagination.

Linking in these two types of training will give you the best results in terms of fat loss, lean muscles building, strength and also fitness.

You will only need 60-90min tops to do these workouts.

Enjoy
Ross

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