Category Archives: Fitness, Nutrition & Health

A Training Protocol too simple to hurt as much as it does.

Morning Y’all,
 
Being a little bit of a nerd I personally enjoy the principles behind things not everyone wants that, so why not just get straight to the good stuff 💪
 
Protocol 1 – 6-12-25
 
A classic from Charles Poliquin.
 
Choose three movements.
 
Do a set of 6 for the first, 12 for the second & 25 for the third to fully decimate a muscle group/area.
 
Examples for each movement pattern:
 
Do 2-3 sets of the following with 2-4min rest after A3.
 
Push –
A1 – Weighted Dip x6
A2 – Close Grip Canadian Press x12
A3 – TRX Tiger-Bend x25
 
Pull –
A1 – Weighted Ring Chin Up x6
A2 – T-bar Row x12
A3 – Face Pull x25
 
Squat –
A1 – Front Squat x6
A2 – Squat (close stance, heels raised – cyclist squat) x12
A3 – Duck Stance Leg Press x25
 
Hinge –
A1 – Snatch Grip Deficit Deadlift x6
A2 – RDL x12
A3 – Prone Hamstring Curl (neutral feet) x25
 
If you do this correctly you will find a drop of in loading % of each set after 2, this usually because at our top weights we’ve got 1-2 good sets in us, then things start to fatigue so a reduction in load of 5-10% is sensible.
 
Enjoy,
Ross

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READ THIS! YOU KNOW IT’S GOOD BECAUSE I’VE WRITTEN THE TITLE IN CAPITAL LETTERS!!!!!

In fitness These days you have about 10 seconds to grab someones attention.
 
🤔…..😳
 
Given this marketing nugget of information.
 
I’m now about to take at least 5minutes of your time, that is if you’d be so kind as two continue reading 😁
 
Truth is that I’m far from a marketing expert.
 
One skill that I do happen to possess though is thin ate ability to gain peoples attention through being 174% asshole.
 
Yep, people love a villain you see.
 
Well, at least they like to argue with you and especially correct or prove you wrong.
 
Yep, making a deliberate mistake will gain traction.
 
Making yourself seem incompetent can get your content out because we can’t help but be pedantic little fuckers and score a point on someone.
 
Same goes for disagreeing, which often goes like this:
 
“Ah, I see you have an opinion. I too have an opinion and its better than yours, so sit back, relax and prepare to be incinerated by my epically referenced social media comment that will leave you crying in the corner.”
 
A controversial topic of two can get people talking.
 
Here are three fitness ones that never fail to innate a fire under peoples asses:
 
– Being fat means people all judge you
– Bench press is overrated and I have 3 better replacements
– Big & Strong is only possible with steroids
 
Essentially the more outlandish you make something sound the more people will engage and expose your content.
 
That being said, you can also take this route: emotion.
 
Sharing a relatable story that tugs at the heart strings.
 
This gets peoples into quite the persuadable state of mind, especially if it rings true to them on a personal level.
 
Take a look at the content you share, how you market and ask yourself this – why would anyone engage with this?
 
What is the hook essentially.
 
Is it a promise, a challenge of authority/perception/belief, maybe it is something else yet regardless of what it is you need to have one in everything you put out.
 
This will be closely linked to your CTA (call to action).
 
Say we use thee two points to tweak one of my aggressive examples (we will take the first one), this would be the result:
 
‘Fancy being able to never feel judged for your weight/size ever again because today I will show you how’
 
Here is the breakdown of my terrible writing:
 
Fancy being able to never feel judged for your weight/size ever again = emotional hook
 
Because today I will show you how = CTA (an indirect one)
 
Now apply this to your marketing and aim to have it hit home in 10seconds or less.
 
^^ Vine was great for this, Loved that app.
 
Enjoy,
Ross

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I wonder who also finds these common.

Dear PT’s,

Do you struggle to fill up your training slots and sell your services?

Many do.

Today I’m going to give you two common reasons this happens, at least from my experience and that of those I’ve worked with across the years.

It can be very frustrating to think you’re doing it all right and still make no headway.

However therein lies this issue, thinking you’re doing it all right and knowing you are, they’re two very different things.

The former will end up blaming the world and its dog.

The latter understands that the real issue is much much closer to home.

This leads us to the first reason many struggle to get the value of their services out to their target market.

It appeals only to them on a personal/emotional level.

A trap many fall in.

Since being told to follow their passion and immerse their business ethos in it, long with all of their products too.

Now not a terrible premise, yet it’s heavily bias towards other people (those you have available to you) also sharing your views, passions and valuing the same things, and this is the problem because many don’t. 

You see people want what they want for the reasons known only to them.

Do you know what those reasons are? 

In fact have you even asked, or did you simply assume and hope that everyone felt the same way you did about what you had to offer?

I’m willing to bet it’s the latter of thew two above because that was how it panned out for me and many others in the early day.

A lot of people who go self employed see their business as ‘their baby’ and this is foolish.
It’s a business and just like many others it needs to be run like one.

Know your clients needs/wants/values/perceptions/biases
Understand their problem & the solution you need to offer them

You see PT is s service industry, yet many PT’s offer a service that most don’t really want, or rather don’t need, and this is due to a lack of understanding.

It baffle me how many won’t ask clients what it is they want and how they want it to be delivered.

Now this doesn’t mean the client would be right in their thoughts, however it will give you the right language, motivations and marketing tools to appeal to said clients and get them onboard, then from hear you can educate and lead them down the righteous path of progress.

I know, that’s only the first common issue.

The second is a real ego killer.

Are you ready for it?

You’re not special.

You are one of many in the industry and don’t offer anything different, unique or appealing.

As a PT you need people way more than they need you and they know it.

Now that you know this, how can you apply it to hep you not simply be one of many and truly stand out?

Simple, tell people the TRUTH.

This is a nuanced approach, I won’t lie to you. It’s going to ruffle a lot of feathers and perhaps even put people backs up, yet the information you’d be giving people is true & useful.

Is it good information, well yes, however it may not make people feel good.

If you asked me if this was carrot or stick, I’d say it’s more a whip.

What you’d tell people would sting initially, then hurt long after because the truth often cuts deep and can cause some major discomfort and that is why many PT’s won’t dare speak it.

Knowing this though is what can separate you from the rest.

Say you speak to someone and start asking them ‘why’ they desire the goal they do, then proceed to ask them ‘so what’ (as in so what will it really do for you, and so what does that mean to you, etc), digging deeper and deeper until you find the emotional trigger and root cause, or rather their real driving force behind their desire to change.

This is the fire you need to fan until it’s a blazing inferno.

Yea it’s nice to tell people what they want to hear, yet when they don’t get results then the fault lies 100% with you because you pandered to them, as such the service you offer is lacklustre and see and something that doesn’t work.

Is this how you want to be seen as a PT?

Now with the above you wouldn’t tell people such things with malice or spite, you’d use tact, yet whatever you do say still needs to be the truth. 

An example:

Not optional – “Well, you’re fat, like really fat. I almost harpooned you when you waddled in.”

Optimal – “In truth do you feel it’s fair to say that you’re carrying more body fat than you’d like, and as a result of that it’s affected your confidence among other things?”

It’s often not what we say it’s how we say it.

Taking not of the above and aiming to apply them to the way you currently run your fitness business will yield results.

You simply have to have faith in the process and realise that it’s going to be quite the learning experience because you will find your flow with it all.

Start by asking yourself this:

Do I know what I need to do & am I willing to do it?

Enjoy,
Ross

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McFly wasn’t the only one lacking it…

There is something that all those who give up have in common. 

They lack discipline.

When training is no longer fun, the initial wave of motivation has worn off and they realise their trainer was entertaining them instead of actually training them it can leave many deflated.

Sadly there can be no lessons without a cost. 

Well, unless you heed the words above in which case you’ll save a lot of money and wasted time. 

The shine of training wears off in anywhere from 1-3 years.

Believe it or not this isn’t hyperbole, it’s the truth. 

As such you need to create the habit of discipline.

Like anything it’s a skill and need practice to master. 

Stephen king used to set aside 4 hours to write according to a little book I read based on how he writes. 

Initially this wasn’t his natural ‘flow’ time because such a thing doesn’t just happen on a whim, it’s created. 

There was conscious sacrifice and the reward was skill. 

You see success is about how much you’re willing to give (of yourself) and what you’re willing to give away (creature comforts). 

There is always a price to pay, the question is a can you afford it?

Rather can you afford not to pay it if you truly want to become something more than you currently are, that is the real question here. 

How many times have you given up on something, not because of any cosmic catastrophe or unforeseen circumstance, just because you gave in to the weight of it?

^^ Give this some thought. 

You don’t have to want anything in life, yet if you do then you’ll find having an iron clad discipline will come in handy. 

Enjoy, 

Ross 

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Planned Randomness, an oxymoron worth taking note of.

Recently I’ve been working on some volume in my lifting days (2 per week). 

The first attempts were based around a basic ladder (or pyramid, however you say it) of 1-20 in a superset with another movement performed at a static rep range.

The first few times I tried to complete the full ladder everything went around set 15-17.

In the subsequent attempts a random approach of reps was tried, still use the 1-20, just not in sequential order.

This meant a mixture of set intensities, so 20reps followed by perhaps 17, then 3,6,1,19, allowing for some interesting feelings lifting wise. 

It made hitting the 210 rep total far more enjoyable. 

Selecting random rep numbers each set with a static load can make for quite an interesting training session, all you need do is choose a total amount of reps (or tonnage if that’s your thing) and go for it. 

This means you’re not sticking in the 10-15 rep range, or the 6-8 rep range, although that is indeed an option, you can use whatever rep you like (my aim currently is once solid 5×20 can be done or 3×30 then the load needs increasing).

You can track progress in the following was if you keep the load the same for say 3-5 sessions. 

  • Time taken to hit rep goal
  • Number of higher rep sets utilised
  • Total amount of sets used
  • Your HR during/post (a great forgotten gem to track)

^ When you hit the target you can change the movement variation or increase the load, dealers choice. 

Well worth your time, especially if like myself you’re only lifting two days per week currently.

Here is my current protocol –

Day 1:

A1 – Trap Bar DL – 210 total reps
A2 – Pressing Variation (any) – 100 total reps
B1 – Pulling Variation (any) – 100 total reps – if time provides

Day 2:

A1 – Squatting Variation – 210 total reps
B1 – Pulling variation (any) – 100 total reps
B2 – Pressing Variation (any) – 100 total reps

It’s not fancy, it is however very effective.

Say you don’t hit the rep goals first try, don’t sweat, well do sweat just don’t worry, keep working until you do then perhaps change the variation.

Enjoy, 

Ross 

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Your Excuse, Your Failure

“It gets harder as you get older.”
 
Well yes, but actually no.
 
This is something I’ve heard no less than a dozen times since January the 1st, and from people in their 30’s.
 
Okay, your 30, not dead and the reason you’ve gained fat, lost muscle and feel shit about yourself is because you allowed it to happen because life got comfortable.
 
Yep, it’s all on you, the universe or other cosmic entity just went with the choices you decide to make.
 
Age, like having kids or some phantom/elf diagnosed medical condition, is the perfect excuse for people to hide behind because to question it will have you almost burned at the steak.
 
In full candour, life it simply hard there are very few breaks given and the struggle is real.
 
In this knowledge you have two real choices:
 
1 – Do the best you can with what you’ve been given
2 – Hide behind excuses like everyone else
 
There isn’t much more to it really.
 
Yes barriers, unfortunate events and general shit will crop up, that is inevitable however it’s how you choose to deal with it that counts.
 
Excuse or effort, it’s your call.
 
Don’t get me wrong, I’m far from free of the above because so many excuses have come from my lips, so well thought out that I almost even convinced myself of their validity and who they truly stopped me moving forwards.
 
This of course was all bullshit, they were just excuses that gave me a reason to give up and not feel too bad about it when the truth of the matter was so much simpler.
 
It wasn’t important enough to me.
 
That is literally what it comes down to, and in addition to that I learned from a very young age that telling people this, that things or they didn’t matter went down like a lead ballon. So I started making excuses that would protect everyone and give me an out.
 
All bullshit really and as I got older and less worried about the world and the people in it I found my attitude evolved into what it is now –
 
‘I will tell you the truth regardless, you can choose to response or react because I’m done.’
 
Excuses come in may shapes and sizes, as do our legitimate barriers/obstacles.
 
There is one crucial difference between them though, a barrier/obstacle will have options to overcome it and still slow you to move forwards, even if slowly, essentially they simply slow you down and will eventually no longer be an issue/consideration.
 
An excuse on the other hand will be there forever because you’re allowing it to be there because you’ve created it and to remove it will involve you being 100% honest with yourself in the fact that you put it there to sabotage yourself and give you a reason to fail, quite, give up and stay weak or helpless.
 
Excuse or effort, your choice.
 
If it really means something to you then you’ll find a way, like life.
 
Life will always find a way to keep growing, you should too.
 
Enjoy,
Ross

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The 1 Superpower Y’all Really Want

In my experience if there is one superpower that most women would want it’d be this:
 
To eat /drink as much as they like and never get fat.
 
Which to be fair could be a something most people want.
 
Did you know though that this could be a reality, oh yes, you could have this superpower.
 
Chances are you’ve heard of it in its alias.
 
This is it – Strength & Conditioning.
 
Believe it or not when you train properly and give it a truly worthy effort good things tend to happen.
 
Moving starts to become easier, aches/pains begin to reside and your mentality improves too.
 
Your nutrition improves due to your body demanding higher qualities of nutrient sources.
 
Muscle mass increases as your strength does, this then in tern leads to high force/power outputs and when combined with legitimate aerobic work that build a formidable work capacity you’ve got a near perfect storm for longevity.
 
The price you’d need to pay for this would merely be effort and consistency.
 
You see when you get some solid years of training under your belt that takes you physically to decent levels of physical strength & work capacity, you will have created a massive reserve in your body for the consumption of calories.
 
While it’s true your body will send you after higher quality ones first and foremost, you will find that when you do suddenly fancy a cake or few cheeky beverages of an alcoholic nature they don’t even make a dent anymore, in fact they’d barely register.
 
Yet the biggest things you’d notice is that the cravings for the poorer quality food/drink would diminish.
 
Habits would change as your health improves,both physical and mental.
 
Remember though, effort and consistency would be required.
 
Now you’ve had this knowledge exposed what will you do with it?
 
Do you want to be what many would consider to be a physical superhero, or do you perhaps want something else?
 
You should investigate this thoroughly.
 
While you do that here are two simple sessions that you can rotate in a 3 day per week training system.

300-200-100:
 
You can rotate these for added spice, be warned though, it can be brutal.
 
Session 1 – Swings x300, Hill Sprints x200 seconds, Dips x100

Session 2 – Squat x300, Loaded Carries x200 seconds, Pull Ups x100

Session 3 – Swings x200, Hill Sprints x100 seconds, Dips x300
Session 4- Squat x200, Loaded Carries x100 seconds, Pull Ups x300

Session 5 – Swings x100, Hill Sprints x300 seconds, Dips x200

Session 6- Squat x100, Loaded Carries x300 seconds, Pull Ups x200


 
*Higher rep targets (200-300) can have substitutes.
 
Try and do 50 of these sessions in total if you need somewhere to start (feel free to change up the movement variations as you see fit). .
 
Now this would be very basic S&C, literally scratching the surface however training more productive than what the majority of people are currently doing.
 
Enjoy,
Ross

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The Mask

Beards are to men what makeup is to women.

A mask to hide behind. 

We all try to create an image, to be someone, something else. 

There are many reasons for this. 

Take myself as the arbitrary example –

Always in amy kit, maintains a lean muscular physique year round, has an insatiable need to learn new skills. 

This says one thing: it’s all about me & making myself happy because no one else will, nor should they. 

Selfish, 100%. 

Then again, it’s called your life for a reason.

As such you’re free to create the mask you find more pleasing to wear that gave you the desired results you’d not admit you really want.

Maybe it’s status/respect, and this is why you always burt the most expensive things.

Perhaps it’s intimidation, hence the beard and excess bulk (fat) that keeps people from getting up in your grill. 

You might nail all you social media poses and have your makeup on point so that you get all the attention and feel pretty, valued, wanted.

Regardless of what we get, there is always a reason why we desire such responses.

What does your image say about you?

More importantly, how does it make you feel?

Or rather, why do you want to feel that way?

Give this some honest thought because there is nothing wrong with desiring a specific outcome, or wanting to feel a certain way as the result of your appearance, despite those that say there is.

Please do leave your thoughts below.

Enjoy,
Ross 

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9 Magical Methods to Physical Progress in 2020

Only kidding, these aren’t magical.
 
They will work though provided you put in the effort and stop making excuses like you have every year since you found out that excuses kept you safe.
 
Harsh as it sounds people fail all the time.
 
Mostly due to their own ineptitude and lack of willing.
 
You see if you need a reason to do something you’ll find it, regardless of how monumental the task you will find the exact means you need to justify the end.
 
Keeping this in mind here are your 9 Magical Methods 💪
 
1 – Public Shame
 
Make your intentions loud & clear for all to hear.
 
You’d also find that a very public penalty or forfeit may keep your head in the game, something like you will buy all your best friends clothing for an entire year.
 
^ Have this written up in a contract that is legally binding, honestly don’t fuck about, actually have a price to pay if you fail because talk of punishment is cheap, make it a real possibility.
 
2 – Hire a Professional
 
Pay someone to get you to your goal, and pay someone that is expensive, literally at the top end of the price scale.
 
So much so that it requires you to sacrifice various creature comforts and habits to pay for their services, make your sacrifice mean something so that if you fail you’ll know you’ve let yourself down.
 
3 – Ask children for their opinions
 
Yep, kids are the best critics because they tell the truth.
 
If you’re fat a child will tell you, same goes for being ugly, having bad hygiene or sucking at sport.
 
These unforgiving little buggers are the ones you want to listen to, not people your own age because chances they’re also in a sad state as well and will tell you what you want to hear, not what you need to hear.
 
4 – Get Upset/Offended
 
Yep, listen to all the things that evoke strong emotions and make you feel uncomfortable because you will always move away from pain.
 
Being fitness related of course, if people are talking lumps out of your character for no reason then high 5 them with a metal chair.
 
5 – Stop acting like a child
 
This means preparing meals from scratch, taking responsibility for yourself and admitting that it’s no one else fault except your own.
 
You’re not in control of everything in your life, yet one aspect you can take charge in is your physical state, so do it.
 
6 – Get new friends
 
Your old fiends are holding you back because you’re ‘one of them’.
 
Look at the 5 people closest to you, if they’re all carrying execs body fat, unhealthy, excuse making machine then chances are you will be as well.
 
Find people that make you better not hold you back.
 
7 – Remove all food temptations from your home
 
Secret eating is common.
 
I knew a chap who would always talk about how clean he was eating yet still held quite the impressive amount of belly fat.
 
Despite his bluster his partner found all his empty chocolate bar wrappers kidding down the side of the bed and made everyone aware in a hilarious social media shaming.
 
Don’t be the person that lies because you only hurt yourself in the long run by doing so.
 
If you genuinely struggle and need help them please ask for it.
 
8 – Find people to help
 
As mentioned above, asking for help is crucial in success.
 
It’s not weak, it’s not bad, it’s a bloody good idea.
 
Finding a group of people that will help pull you up to higher standards is the way forwards, it will be tough, you’ll mentally feel like the worst person in the room because you probably are.
 
Even if faced with this fact don’t crump like a wet richmond biscuit in tetley tea, you’re worth so much more than that.
 
Have the same level of faith in yourself that some of us have in you and take the leap, don’t wait and think, just take it.
 
9 – Listen to people that have been where you are
 
You’re not along you know.
 
A lot of people struggle mentally because of their physical state.
 
It is very much my belief that we live in a superficial world, and deep down I feel you know this too.
 
As such people need to find a place they’re physically happy before they can make any real progress mentally, this is also confirmed by the science too, physically healthier people suffer less mental strife (better balance hormones, neurotransmitters, etc).
 
Find people to talk to that have made the journey already.
 
Listen to their story, hear their struggle, how they got through it and what it meant to them in the end.
 
You see it’s not being a physical specimen that we truly desire, it’s what comes after that, this is the real goal.
 
Self confidence & knowing we’re okay.
 
^ That’s what people want.
 
None of the above is magical, it is however all relevant.
 
You should investigate this thoroughly.
 
Enjoy,
Ross

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Arbitrary Goals for 2020

Lacking direction for gym related targets?
 
Here are some to consider hitting if you’d like the fleeting respect of people you’ll never see again mias social media.
 
Barbell Curl 0.50xBW x20reps
Press – 0.75xBW x20reps
Pull Up – Bw x20reps
Bench Press – BW x20reps
Squat – 1.5xBW x20reps
Deadlift – 2xBW x20reps
 
Why 20?
 
Why are barbell curls in there, surely there are better movements to do?
 
My answer is as follows:
 
Because why not 😂
 
These are simply arbitrary goals that will yield a decent benefit to many people.
 
The loads are not astronomical, in fact all of the above are pretty reasonable unless you’re very weak.
 
If you are very weak then they’re the ideal goals for you because they will rid you of said weakness.
 
How you program to achieve these is up to you.
 
My suggestion is to train 3 days per week with a different focus lift on each day.
 
Monday – Day 1 – Deadlift & Curl
Wednesday – Day 2 – Bench Press & Pull Up
Saturday – Day 3 – Press & Squat
 
Being able to hit all the above for 1 solid set of 20 will be quite satisfying, if you wish to extend this goal for a little more bang for your buck try to achieve 2 working sets of 20 at the target weights.
 
When you can do that you’ll have built a good foundation of strength and potentially muscle as well (provided your nutrition supports it).
 
For accessory work pick 2-3 movements for your posterior chain, things like Loaded Carries, Reverse Hypers, Good Mornings, Reverse Flies & Tricep/Calf/Grip work are all good, 2-3×10-15 for these work well.
 
For the 20rep goal, establish the end goal loads.
 
Once you know these you work backwards to sensible starting weights (perhaps 50% of the end weight).
 
Here is an example based on my on BW rounded up for easy maths:
 
Barbell Curl 0.50xBW = 40kg /2 = 20kg start
Press – 0.75xBW x20reps = 60kg /2 = 30kg start
Pull Up – Bw x20reps = 80kg* /2 = 40kg
Bench Press – BW x20reps 80kg /2 = 40kg start
Squat – 1.5xBW x20reps 120kg /2 = 60kg start
Deadlift – 2xBW x20reps 160kg /2 = 80kg start
 
*For the pull up you’d use band if required, or personally I’d just start off doing lower reps and building on them until I hit 20 unbroken.
 
All decent starting loads that are very achievable.
 
Warm up set wise you won’t need much, perhaps 1-2×20, then crack on with the work.
 
For the working sets you’ll be having that set to 1 for the time being, aim to add load each session you successfully hit 20reps in your woking set.
 
E.G – Press – 0.75xBW x20reps = 60kg /2 = 30kg start
30kg x20 = +2.5kg
32.5 x20= +3.5kg
35kg x13 = stay at this load and aim to get 1-2 more reps and repeat until you hit 20.
 
Make sense?
 
Once you hit the end weight goals add in a second working set at that weight, if you hit the reps first try then it’s time to set a new goal, if not work on that until you hit 2×20 – working sets.
 
May your 2020 be filled with progress & success.
 
Enjoy,
Ross

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