In fitness These days you have about 10 seconds to grab someones attention.
Given this marketing nugget of information.
I’m now about to take at least 5minutes of your time, that is if you’d be so kind as two continue reading 😁
Truth is that I’m far from a marketing expert.
One skill that I do happen to possess though is thin ate ability to gain peoples attention through being 174% asshole.
Yep, people love a villain you see.
Well, at least they like to argue with you and especially correct or prove you wrong.
Yep, making a deliberate mistake will gain traction.
Making yourself seem incompetent can get your content out because we can’t help but be pedantic little fuckers and score a point on someone.
Same goes for disagreeing, which often goes like this:
“Ah, I see you have an opinion. I too have an opinion and its better than yours, so sit back, relax and prepare to be incinerated by my epically referenced social media comment that will leave you crying in the corner.”
A controversial topic of two can get people talking.
Here are three fitness ones that never fail to innate a fire under peoples asses:
– Being fat means people all judge you
– Bench press is overrated and I have 3 better replacements
– Big & Strong is only possible with steroids
Essentially the more outlandish you make something sound the more people will engage and expose your content.
That being said, you can also take this route: emotion.
Sharing a relatable story that tugs at the heart strings.
This gets peoples into quite the persuadable state of mind, especially if it rings true to them on a personal level.
Take a look at the content you share, how you market and ask yourself this – why would anyone engage with this?
What is the hook essentially.
Is it a promise, a challenge of authority/perception/belief, maybe it is something else yet regardless of what it is you need to have one in everything you put out.
This will be closely linked to your CTA (call to action).
Say we use thee two points to tweak one of my aggressive examples (we will take the first one), this would be the result:
‘Fancy being able to never feel judged for your weight/size ever again because today I will show you how’
Here is the breakdown of my terrible writing:
Fancy being able to never feel judged for your weight/size ever again = emotional hook
Because today I will show you how = CTA (an indirect one)
Now apply this to your marketing and aim to have it hit home in 10seconds or less.
^^ Vine was great for this, Loved that app.