Daily Archives: October 8, 2019

Controversial…

Three things in business you need as a PT/Coach that are undervalued and overlooked way too much.

1️⃣ – An application form to train with you.

^^ This helps with information gathering and will also allow you to know if people are willing to put in the effort for you to work with them.

Think of it this way, if they can’t get past filling in the form then they’re not ready for you yet.

2️⃣ – Minimum commitment agreement.

^^ Further refining the type of client you work with can have you find the people that are truly ready to change.

Example: 6months, 3 sessions per week, only 10 client spaces, etc

As nice as it will be to train once a week for a month and have all their problems solved that’s not how good coaching works.

Setting up minimum’s is very useful, in the example about having 3 sessions per week would also be a good place to start, that way if someone says “Can I do just one per week” you can honestly say “I’m afraid the minimum is 3 per week as this provides more favourable results.”.

It’s a test of commitment and dedication to the cause.

3️⃣ – No free trials.

^^ Controversial, however it will serve to further your business.

This doesn’t mean you can’t offer a discounted first session because this still gets people into the frame of mind that if they want your time/expertise they need to be ready to invest.

Free stuff is nice, however too much of it can, in regards to trial sessions etc, can devalue how people see your services.

🤔🤔🤔

Food for thought.

Enjoy,
Ross

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