“The problem is choice.” – Neo
The Matrix has a split crowd when it comes to it’s impact as a movie/film series.
Looking further into it and the metaphysical side of things can drive many to tears, yet some of the quotes from it really are quite applicable to life.
Take the one from Neo written above.
A quote that applies greatly to life because in my experience in working with many people, from varied backgrounds and levels of understanding/experience, the problem really is choice.
You can choose utility or euphoria.
What you need or what you want.
One leads us down a life that to some may not be exciting enough, yet a good one never the less.
The other yield endless pleasure at the cost of sustainability.
In the modern world people will say you need a mixture of both, or some other such idealist rant/quote and while the intentions are all well and good it still doesn’t help solve the problem, choice.
Choice can literally paralyse some people.
Too much of it and we shut down.
Did you know our brains can only process so much information at once before we become overwhelmed and it literally shuts down to rest it’s cognitive ability.
This is why the term of bullshit baffles brains is actually quite accurate.
You find sales people and those trying to influence/argue will use this tactic and fire information out left and right because most people just can’t keep up, and there is a tipping point where they shut down and become incredibly susceptible to influence or having ideas be forced onto them.
A true feat of skill in my opinion.
Is it morally/ethically a good one, well maybe not if used for nefarious deed, however it’s still impressive for people to use it well.
Think Darren Brown, and people like him, their mind works in a way I couldn’t even begin to explain, and the speed of which they think, words escape me.
Yet this allows them to do what they do with hypnosis/persuasion and all that other impressive mind trick stuff.
So yea, just something worth remembering.
Too much choice overwhelms you.
How can you use this knowledge to your advantage?
Offering less choice, that’s how.
Be this in the sense of business, training options, nutritions, or life, less is truly more because you will have time to make a conscience choice, maybe even a good choice too.
If you’re offering PT to a new client, give them option A or B.
Nothing in-between, no hidden agenda, just A or B.
Peak Hours or Off Peak Hours, choose wisely.
^^ I got that from Charles Poliquin, may he rest in peace.
Here is a little process I personally use to help with setting up many aspects of my life (training, business, the lot really).
Step 1 – The filter of three (is it true, good & useful)
Step 2 – What two choices will be offered?
Step 3 – Let the people tell you what they want*
*If it’s not in your option A or B, then you may choose yourself to have a discussion with the person, for whatever reason it is, or not, that’s your choice to make.
Keep things as simple as possible.
You should investigate this thoroughly.