You see this in fitness all the time.
People start up a fitness business because it is their passion and all they want to do is help people.
While this is all very nobel and altruistic it has a glaring flaw.
If someone is truly passionate that is.
This little shred of wisdom is often forgotten in the passion fuelled haze of progress –
Not everyone shares your passion, nor do they want to share it and as such they don’t want what you have to offer.
^^ Newer people and even some older ones in fitness take this personally when they really shouldn’t.
It’s not personal, it’s just business.
That’s the problem with making your passion your business.
It’s your passion, not everyone else’s and trying to force people to feel the same way you do about XYZ is a surefire way to crash and burn.
Now I’m not saying that you shouldn’t care about what you do, however you do need a healthy amount of disconnect from it and to understand that if you do decide to make your business something that surrounds that which makes your heart sing that you might be doing a solo.
This isn’t aimed at shitting on your dreams.
It’s aimed at giving you a dose or reality because I’ve seen so many people fail and it’s not something wanted for you, or anyone embarking down the route of running a fitness business to be fair.
Fail to heed this warning at your own peril.
You’d also do well to remember that this is said from experience because it just so just so happened that this befell me and it took years to understand.
As such I failed my way to success 🤦♀️
So if you wish to make it in the endeavour above you must not only make the focus of your work YOUR passion, you must make it appeal to the passion(s) of your target audience/clients/buyers.
It’s less about you and almost always all about THEM.
Keep this in mind and you’ll find your dreams don’t end up in the dumpster like many others have before yours were even dreamt up.
Be passionate, just also remember to be vigilant.