How do you train your clients?
Is to improve them or merely to impress them….
There is an amazing difference between the results of the two.
You’ll also find that the majority opt for the latter.
Sadly we live in a world where people need to be kept constantly entertained and pandered to, as such it has caused training to devolve over the years.
This is one reason why group exercises is so popular.
It’s exciting, entertaining, fun and may produce results.
Now it is true not everyone trains because they want to get results or fortify their bodies for life, and this is fair enough.
If you’re the kind of trainer happy to provide that service then great, you’ll have quite a lucrative business, you just have to remember you need to keep adding in new things to keep people attention.
Perhaps that isn’t you, maybe you are the sort of trainer who has peoples best interest at heart and is just not sure how to go out programming for such a thing because we still have to keep people on side and while training might be what people need, it may not be what they want.
Once you understand what people want, you can create what they need based around their biases, preconceived ideas and understandings of what they think PT is.
To be fair you’ll see a lot of trainers/coaches share videos on social media that look epic, however the likelihood of their training produce sustainable results is slim.
One thing to remember is that as a trainer you’re in the service industry.
This being said, you need to decide what kind of service you want to offer.
One that seeks to impress clients.
One that seeks to improve clients.
While you can indeed combine both, they’re not mutually exclusive.
Over the years I’ve found some consistent ways of provide both to clients that you can take and apply to your own.
Here is the structure for most of my classical sessions:
– Warm Up (clients need fulfilled)
– Skill (clients need fulfilled)
– Strength (clients need fulfilled)
– Conditioning (clients want fulfilled)
– Cool Down (clients need fulfilled)
The conditioning section will often confirm a bias or a preconceived idea of what they feel they need to be going to achieve the results they want.
If it’s fat loss, this section will be hot death and leaving them a smouldering mess on the floor because that’s what they feel they need to be doing for fat loss.
Say they are looking to add muscle, it will be some disgustingly high rep pump driven super-ultra-mega-drop set that blows them up and gives them DOMS the next day, because that’s what they feel they need to be doing to achieve their result.
I’m sure you get the idea.
People come to us as trainers/coaches with ideas already formulated or how they think it will go.
Now you have a few options here.
Do what they want and potentially get results (more likely a no result outcome).
Do what they need and definitely get results (which may oppose a belief/bias and even if they get results they will not enjoy training and stop, madness).
Do what they need at the start and finish with what they want, subsequently getting them results and confirming the ideas they had in their head, then over time educate them as to why what they thought was incorrect.
^^ Never tell them straight tout they’re wrong, unless you’ve sold yourself as that style of ‘non-nonsense’ trainer who won’t tell people what they want to hear.
Many people don’t like being told their wrong, even if they are.
It’s the classic – “The customer is always right, even when they are wrong, which is all the time.”
You need to be clever because you’re running a business after all.
Now it might be common sense that you’d not hire an electrician and then proceed to tell them how to rewire your house, yet in fitness people will hire you to train them and always tell you how it needs to go, I know, I know.
Everyone thinks they know how to train, as such it’s best for you to go along with them and aim to educate each client over time.
This can be in the form of work shops, nutritional meetings, client Q&A’s, that way you can set out from he start that in each there will be objective discussion about how things actually work.
In this way you can question peoples misconceptions without causing them to be offended because they chose to come to said event.
Honestly if you run 2-3 weekly discussion/Q&A sessions you’d be surprised how many people will come to them.
That said, you’d do well to do some gym floor walking and subtly ask people what burning topics of curiosity regarding fitness they have, that way the talks will ‘feel right’ for them and something they can’t miss.
Okay, I’ve gone off on a tangent, again.
Simply you need to remember this; work with your clients to improve them, not merely to impress them.
If you have any questions please leave them below.