Given it was the release on the new Avengers film a mere two days ago, I trust a few of you will be venturing to see it, i know I certainly will be.
You might be wondering what that has to do with the above – ‘Methods in Madness’.
Well, you might be surprised to learn that it is in regard to social gatherings with members of your gym, or even your clients.
Yep, you all go out, perhaps on a sesh, or even just somewhere fun.
You’ll see why it seems made shortly.
I’m sure some of you have already twigged it the little sweetener to each get together.
You cover the costs.
I shall wait for some to pick up their jaws from the floor.
Now this isn’t just a random altruistic act, there is a scientific reason behind it and that my friends is the principle of reciprocity.
– It means you give before you seek to gain.
Doing this will achieve the following:
– Improved Rapport
– Boosted Brand Awareness (people will talk)
– Repeated Client Investment (£££££££, cash monies 👍)
– A Nice Tax Write Off 😂
The same is true for having a welcome pack for all new clients and continued investment in your current ones.
Simply things like getting them personalised training diaries (based on information you’ve gathered), a HR Monitor of sorts to improve their CV training, Birthday cards and everything in-between.
It may seem like you’re trying to buys peoples loyalty, this is not the case, you are instead rewarding it because even though you can then ask for something in return and due to the governing psychological affect this principle holds, you won’t.
That’s right, you don’t do these things for something in return, nor should you want to, even though you can (it’s logical from a business standpoint).
You do things like this because you want to, perhaps even because it’s the right or the nice thing to do.
While it may be one large BBQ or Outing a year that are of course enjoyable and messy, dear god the alcohol I’ve consumed at these events 🤭, it’s been colossal.
It is the little things you can do for people, monthly, weekly, even daily that will make the big difference because when all is said & done, and the time to reflect comes around, you’ll see that the little things were in actual fact the ones that meant the most.
Always look to give back more than you’ve ever received, just because you can.
Enjoy your weekend and please leave your plans/adventures or questions down below.