Sunken Cost

Morning Guys,
 
    Do you fall victim to the time you’ve invested in something? You know, like a personal project, business acquisition, unprogressive exercise program or expensive fad diet?
 
    I have, as have many others like me and it took a while to admit it but once that step was taken there was nowhere left to hide and accepting the mistake of investing too much time in something that is going nowhere.
 
    It’s common place to see people cling on to things they’ve invested time, effort, money and emotion in because to let such a thing go would cause the ego to receive a fairly hefty blow, but sometimes you need to let go of things that are doomed. After all, how many times have you, yourself, invested in something that has failed dramatically and refused to let it go? More than once I am willing to bet.
 
    The technical term for this is ‘Sunken Cost Fallacy’ and if you look around you will see it claims many a victim because of ego & pride. I am not saying you shouldn’t give new ventures, workouts or nutrition protocols a chance, far from it. I am saying you will simply need to be ready and willing to let one of them go if they are yielding demonising returns, which you should be able to see by the tracking systems you have in places to monitor your progression, obviously.
 
    Take a look at your current lifestyle and see if you can spot any particular endeavours that need to be removed from the fray and get rid of them for something more lucrative. I promise you will become more productive and far less stressed if you do.
 
Enjoy, Ross
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